BeasyFit
Website:
beasyfit.in
Job details:
Location: Remote (Work From Home)
Employment Type: Full-time | Permanent
Salary: ₹20,000 to ₹28,000 per month (Fixed In-Hand)
Joining: Immediate Joiners Preferred
About BeasyFit
BeasyFit is one of India's fastest-growing online fitness companies, helping busy professionals achieve sustainable fat loss through personalized coaching.
We believe great performance marketing isn't just about running campaigns - it's about understanding customer behaviour, solving problems with data, and continuously improving results. We're looking for someone who combines technical knowledge with analytical thinking, curiosity, and ownership.
Role Overview
As a Performance Marketing Executive, you'll be responsible for planning, executing, and optimizing Meta advertising campaigns to generate high-quality leads.
This role is best suited for someone who enjoys understanding why campaigns perform the way they do, proactively identifies opportunities for improvement, and is comfortable making data-driven decisions in a fast-paced environment.
Key Responsibilities
- Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance across key metrics including CTR, CPC, CPM, CPL, CPA, ROAS, and Conversion Rate.
- Identify performance bottlenecks and recommend optimization opportunities based on data.
- Conduct audience research, competitor analysis, and A/B testing.
- Set up and manage Meta Pixel, Events, Domain Verification, and conversion tracking.
- Build and optimize landing pages using WordPress and Elementor.
- Collaborate with the creative team to improve ad creatives, messaging, and campaign performance.
- Analyze campaign data and prepare actionable performance reports.
- Use AI tools such as ChatGPT or Claude to improve productivity, research, and creative ideation.
- Stay updated with changes in Meta Ads and performance marketing best practices.
Requirements
- 1–2 years of hands-on experience managing Meta Ads campaigns.
- Strong understanding of Meta Ads Manager and campaign optimization.
- Experience with Meta Pixel, Events, and Domain Verification.
- Working knowledge of Google Tag Manager (GTM) and Google Analytics (GA4).
- Experience using WordPress and Elementor.
- Familiarity with Canva and Shopify.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and make informed optimization decisions.
- Good written and verbal communication skills.
- Comfortable working independently in a remote environment.
Preferred Qualifications
- Experience with Lead Generation campaigns.
- Understanding of attribution and conversion tracking.
- Experience conducting A/B tests and analyzing results.
- Basic copywriting skills for performance marketing.
- Familiarity with landing page optimization and marketing funnels.
What We're Looking For
The ideal candidate:
- Takes ownership of outcomes, not just assigned tasks.
- Is curious and continuously looks for ways to improve campaign performance.
- Uses data and logical reasoning to make decisions.
- Is comfortable experimenting, testing hypotheses, and learning from results.
- Adapts quickly to platform updates and changing business priorities.
- Thinks beyond execution and understands the business impact of marketing decisions.
What We Offer
- Permanent Work From Home.
- Opportunity to work on high-impact performance marketing campaigns.
- Exposure to meaningful advertising budgets and business decisions.
- A collaborative, performance-driven environment with opportunities to learn and grow.
- Career progression based on performance, ownership, and contribution.
Click on Apply to know more.