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The Opportunity
Meta Ads | Lead Generation | Team Leadership | Multi-Brand Marketing
Toptier Solutions Limited is looking for an experienced, highly capable and results-driven Performance
Marketing & Digital Operations Manager to lead the digital marketing activities of our growing portfolio
of New Zealand businesses.
This is not a routine social-media posting role. We are looking for someone who can take ownership of
digital growth, generate quality leads, make commercially sound decisions, manage multiple brands,
coordinate staff and freelancers, and report directly to management in New Zealand.
PRIMARY OBJECTIVE: GENERATE MORE QUALIFIED LEADS AND MEASURABLE
BUSINESS GROWTH.
Business Portfolio
You will oversee performance marketing and lead-generation activities across a diversified portfolio of
established and growing New Zealand businesses. The portfolio spans financial services, property, home improvement, consumer products, technology and other commercial activities. Specific business information will be discussed with shortlisted candidates.
Key Responsibilities
• Develop and execute performance-marketing strategies across multiple New Zealand businesses.
• Plan, launch, manage and optimise Meta Ads across Facebook and Instagram.
• Manage or coordinate Google Ads, landing pages, remarketing and conversion campaigns.
• Take ownership of advertising budgets and allocate spend based on performance.
• Monitor and improve CPL, CPA, CTR, ROAS, conversion rates and lead quality.
• Build prospecting, retargeting, lookalike and full-funnel campaigns.
• Test creatives, copy, audiences, offers and landing pages continuously.
• Ensure Meta Pixel, Conversion API, GA4 and conversion tracking are correctly implemented.
• Coordinate designers, video editors, content creators, developers and freelancers.
• Recruit, coordinate and manage additional digital-marketing resources when required.
• Review campaign performance daily and make decisions without waiting for constant instructions.
• Maintain a clear marketing plan for each business and provide concise daily updates plus detailed
weekly/monthly reports.
• Identify weak campaigns quickly and take corrective action.
• Understand the full journey from advertisement to lead to appointment to sale.
Who We Are Looking For
Experienced. Analytical. Commercially minded. Accountable.
• A genuine hands-on Meta Ads specialist with strong commercial judgement.
• A wise, confident decision-maker who can work independently and take responsibility for results.
• Comfortable managing several businesses simultaneously.
• Capable of leading staff, freelancers and specialist contractors.
• Highly organised, proactive and strong in problem-solving.
• Confident communicating directly with management in New Zealand.
• Focused on qualified leads, appointments and revenue - not vanity metrics such as likes and followers.
Essential Experience
• Ideally 5+ years of hands-on digital/performance marketing experience.
• Strong proven experience with Meta Ads Manager and lead-generation campaigns.
• Experience managing meaningful advertising budgets and improving CPL/CPA/ROAS.
• Strong knowledge of Meta Ads, retargeting, remarketing, Pixel, Conversion API, GA4, Google Tag
Manager, conversion tracking, A/B testing, landing-page optimisation, CRM/lead funnels and reporting.
• Experience managing multiple brands, client accounts or business verticals.
• Previous team-lead, agency or operational-management experience is highly preferred.
How Success Will Be Measured
Qualified leads generated - Cost per lead - Cost per qualified appointment - Lead quality - Conversion rate - Campaign ROI / ROAS - Appointments generated - Growth in enquiries & sales
What We Offer
• Significant responsibility and freedom to implement good ideas.
• Opportunity to build and lead the marketing team.
• Long-term career growth as the India-based delivery team expands.
• Competitive salary based on experience and demonstrated capability.
• Performance incentives may be considered for measurable results.
Employment Details
Role Location: Kerala, India
Employment: Full-Time
Company: Toptier Solutions Limited - New Zealand
Ideal Candidate: A serious long-term team member - not someone looking for a short-term role
or freelance side project.
HOW TO APPLY
Please send the following with your application:
1. Updated CV
2. Years of Meta Ads / performance-marketing experience
3. Examples of campaigns you personally managed
4. Approximate monthly advertising budgets managed
5. Examples of CPL / CPA / ROAS improvements achieved
6. Experience managing staff, freelancers or agencies
7. Current salary and expected salary
8. Notice period / earliest joining date
Please also answer: If you were given six New Zealand businesses to manage from tomorrow, what
would you do in your first 30 days to increase qualified leads?
Applications without relevant hands-on performance-marketing experience may not be considered.
Click on Apply to know more.