Website:
thebrandberry.com
Job details:
Company Description
TheBrandBerry is a premium branding and design studio that partners with founders and businesses seeking distinctive, non generic brand experiences. The studio builds brand identities, visual design systems, and websites that earn trust, capture attention, and drive measurable growth. TheBrandBerry works with startups, SMBs, and growth stage companies across the US, UK, Middle East, and Southeast Asia. With over 30 projects delivered and a focus on UI/UX, brand strategy, and website design and development, the team treats great design as a key competitive advantage rather than a cost. TheBrandBerry specializes in closing the gap between the quality of a client's work and how their brand communicates that quality.
Role Description
The Performance Marketing & Creative Strategist is a full time hybrid role based in Faridabad, with flexibility for partial work from home. In this role, you will plan, execute, and optimize performance marketing campaigns across digital channels to drive brand awareness, lead generation, and revenue growth for clients. Daily responsibilities include managing SEO efforts, running and optimizing Meta Ads and Google Ads campaigns, and continuously A/B testing messaging, formats, and targeting to improve performance. You will also collaborate closely with designers to develop social media creatives and ads creatives that align with each brand's positioning and visual identity. The role involves analyzing campaign data, preparing performance reports, and translating insights into clear, actionable recommendations for clients.
Qualifications
- Hands on experience with SEO, including on page optimization, keyword research, and improving organic visibility
- Proven experience running and optimizing paid campaigns on Meta Ads and Google Ads
- Strong understanding of A/B testing methods to improve messaging, targeting, and creative performance
- Experience developing or briefing social media creatives and ads creatives that are visually strong and performance driven
- Comfort with marketing and analytics tools such as Meta Ads Manager, Google Ads, and Google Analytics
- Ability to work effectively in a hybrid setup in Faridabad, collaborating with cross functional teams and clients
- Strong communication skills, with the ability to explain campaign performance and strategy to both creative and non creative stakeholders
- Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience
- Prior experience in a branding agency, design studio, or digital marketing environment is highly beneficial
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