Career Infowis IT Solutons Pvt Ltd
Website:
careerinfowisitsolution.com
Job details:
Company Description Career Infowis IT Solution Pvt Ltd is a digital marketing company focused on helping small businesses strengthen their online presence and drive sustainable growth. The team designs tailored strategies that support business visibility, customer engagement, and revenue expansion. By combining practical marketing expertise with data-driven approaches, the company aims to make digital success accessible to small and emerging brands. Career Infowis IT Solution offers a collaborative environment where marketing professionals can work closely with diverse clients and see direct impact from their work.
Role Description The Performance Marketing & AI Automation Lead will oversee the planning, execution, and optimization of performance marketing campaigns across digital channels, ensuring measurable results and ROI. Day-to-day responsibilities include managing paid campaigns, analyzing campaign data, running performance tests, and implementing AI-based automation tools to improve targeting, bidding, and workflow efficiency. The role will also involve coordinating with internal teams, presenting performance insights, and recommending data-backed improvements to marketing strategies. This is a full-time, on-site role based in Mohali district, requiring close collaboration with the local team and hands-on involvement in campaign operations and automation initiatives.
Qualifications
- Strong Analytical Skills and Data Analysis capabilities to interpret performance metrics and optimize campaigns.
- Experience with Performance Management and Performance Testing for digital marketing initiatives.
- Effective Communication skills for collaborating with cross-functional teams and reporting results to stakeholders.
- Hands-on experience with performance marketing channels (e.g., Google Ads, Meta Ads, SEO/SEM) and marketing analytics tools.
- Familiarity with AI automation platforms or tools (e.g., marketing automation, chatbots, workflow automation) and an interest in emerging AI technologies.
- Ability to design and execute A/B tests, track conversion funnels, and implement data-driven optimization strategies.
- Bachelor’s degree in Marketing, Business, Data Analytics, Information Technology, or a related field, or equivalent practical experience.
- Detail-oriented, organized, and comfortable working in a fast-paced, on-site environment in Mohali district.
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