Website:
alphonsomedia.com
Job details:
Company Description ALPHONSO MEDIA (OPC) PRIVATE LIMITED is a team of experienced professionals with a strong track record in managing small and medium-sized projects. The organization focuses on understanding client constraints and roadblocks to help them move closer to their business goals. By working closely with clients, the team encourages them to aim higher and plan strategically for their future growth. ALPHONSO MEDIA provides customized strategies tailored to each business, helping clients differentiate themselves from competitors and maximize their potential.
Salary : 15,000 to 18,000 per month
Role Description The PPC Executive role is a full-time, on-site position based in the Mohali district. The PPC Executive will be responsible for planning, launching, and optimizing pay-per-click campaigns across platforms such as Google Ads, Bing, and social media networks. Day-to-day tasks include conducting keyword research, creating and testing ad copy, managing budgets and bids, monitoring campaign performance, and preparing regular reports on key metrics. The role also involves collaborating with marketing and content teams to align PPC efforts with overall marketing objectives, implementing A/B tests, and recommending data-driven improvements to drive higher ROI and conversions.
Qualifications
- Strong knowledge of PPC platforms and tools, including Google Ads, Bing Ads, and social media advertising dashboards.
- Experience in keyword research, bid management, and campaign optimization focused on conversions and ROI.
- Ability to analyze campaign data, interpret performance metrics, and produce clear, actionable reports.
- Understanding of digital marketing fundamentals, including SEO, landing page optimization, and basic analytics.
- Proficiency with tools such as Google Analytics or similar platforms for tracking and performance evaluation.
- Good written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
- Strong attention to detail, problem-solving skills, and the ability to manage multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in agency or client-facing roles and familiarity with small and medium business environments is an advantage.
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