Website:
digitalwolf.co.in
Job details:
Digital Wolf is looking for a Performance Marketing Expert who can drive measurable growth through strategic campaign planning, execution, optimisation, and data-driven decision-making.
If you are someone who understands the complete performance marketing lifecycle — from creating campaigns to analysing results and scaling performance — we’d love to connect with you.
Responsibilities
• Plan, create, and manage performance campaigns across Google Ads & Meta Ads
• Develop campaign strategies aligned with business goals and target audiences
• Conduct keyword research, audience targeting, and competitor analysis
• Monitor campaign performance and optimise for better ROI, CPL, and conversions
• Analyse campaign data, identify insights, and prepare performance reports
• Manage budgets effectively and improve campaign efficiency
• Perform A/B testing for creatives, audiences, and landing pages
• Collaborate with content and design teams to improve campaign outcomes
• Stay updated with the latest advertising trends, tools, and platform updates
Qualifications
• 3–4+ years of hands-on experience in performance marketing
• Strong expertise in Google Ads and Meta Ads platforms
• Proven experience in campaign setup, optimisation, and reporting
• Understanding of conversion tracking, pixels, analytics, and attribution
• Ability to analyse data and translate insights into actionable strategies
• Experience managing multiple campaigns with different objectives
• Strong understanding of funnels, lead generation, and customer acquisition
• Excellent problem-solving and analytical skills
Preferred Skills
• Experience with GA4, Google Tag Manager, Looker Studio, and CRM integrations
• Knowledge of landing page optimisation and CRO principles
• Experience working with multiple industries and campaign types
Click on Apply to know more.