All India Institute of Occult Science
Website:
occultscience.in
Job details:
Meta Ads & Google Ads Specialist
Job Purpose
We are looking for a result-oriented Performance Marketer who can independently plan, launch, manage and scale paid advertising campaigns on Meta Ads and Google Ads.
The person will be responsible for generating:
- Webinar and demo class registrations
- Course admission leads
- Astrology consultation users
- Mobile app installations
- First-time and repeat consultations
- Sales and revenue through paid campaigns
The candidate should understand how to market services related to Astrology, Numerology, Tarot, Graphology, Vastu, Reiki and other occult science categories without making the advertisements look repetitive, misleading or overly generic.
Key Responsibilities1. Meta Ads Management
- Plan and manage campaigns on Facebook and Instagram.
- Create campaigns for lead generation, webinar registration, course admission, app installation and consultation.
- Manage prospecting, retargeting and remarketing campaigns.
- Build custom, lookalike and interest-based audiences.
- Test different campaign objectives, audiences, placements and bidding strategies.
- Reduce CPL, CPA and customer acquisition cost.
- Scale profitable campaigns without significantly affecting performance.
- Monitor ad account health, policy issues and rejected advertisements.
2. Google Ads Management
- Plan and manage Google Search, Display, YouTube, Performance Max and App campaigns.
- Conduct keyword research related to occult education and consultation services.
- Identify high-intent keywords for Astrology courses, consultations, webinars and demo sessions.
- Manage negative keywords and search-term optimisation.
- Improve Quality Score, CTR and landing-page relevance.
- Optimise campaigns based on leads, purchases, app events and revenue.
- Prevent budget wastage from irrelevant searches and low-quality traffic.
3. Occult Industry Campaign Strategy
- Understand the concerns and interests of audiences looking for Astrology, Numerology, Tarot, Vastu, Graphology and spiritual guidance.
- Create campaign strategies around audience problems such as career, marriage, relationship, finance, business, education and personal growth.
- Market occult science courses as skill development, professional learning and career opportunities.
- Promote consultation services in a responsible and policy-compliant manner.
- Identify seasonal opportunities such as festivals, auspicious dates, webinars, live demo sessions and special consultation campaigns.
4. Funnel and Conversion Optimisation
- Understand the complete funnel from advertisement to lead, counselling, payment and course admission.
- Analyse app journeys from installation to registration, wallet recharge and consultation.
- Identify drop-off points in landing pages, forms, payment pages and consultation flows.
- Coordinate with the sales, counselling, product and creative teams to improve conversions.
- Suggest improvements in landing-page copy, form length, offer presentation and CTA.
- Create separate strategies for cold, warm and high-intent audiences.
5. Creative Strategy and Testing
- Prepare clear creative briefs for graphic designers, video editors and content creators.
- Suggest hooks, angles, offers, headlines and CTAs based on campaign data.
- Test static creatives, reels, testimonials, trainer videos, student stories, carousels and UGC-style advertisements.
- Analyse which problem, profession, audience and creative angle generates the best results.
- Maintain a structured creative-testing system instead of randomly launching advertisements.
- Regularly replace fatigued creatives with new concepts.
6. Tracking and Analytics
- Set up and verify Meta Pixel, Conversion API, Google Tag Manager and Google Analytics.
- Track leads, registrations, payments, app installations, recharges and consultations.
- Ensure accurate event tracking across websites, landing pages and mobile applications.
- Create daily, weekly and monthly performance reports.
- Analyse performance based on actual revenue and lead quality, not only CPL.
- Use data to identify profitable campaigns, audiences, keywords and creatives.
7. Budget and Revenue Management
- Allocate budgets according to campaign objectives and expected returns.
- Monitor daily spending and prevent unnecessary budget leakage.
- Scale campaigns based on profitability, lead quality and sales capacity.
- Maintain proper records of budget, leads, conversions, revenue and ROAS.
- Achieve campaign targets within the budget allocated by the management.
- Immediately highlight sudden performance drops, tracking issues or account risks.
Key Performance Indicators
The performance of the candidate will be evaluated on:
- Cost per Lead
- Cost per Webinar Registration
- Cost per App Installation
- Cost per First Consultation
- Cost per Course Admission
- Lead-to-Attendance Ratio
- Lead-to-Sale Conversion Rate
- App Install-to-Registration Rate
- Registration-to-Recharge Rate
- Return on Ad Spend
- Customer Acquisition Cost
- Lead Quality
- Campaign Profitability
- Creative Testing Frequency
- Reduction in budget wastage
- Accuracy and timeliness of reports
Required Skills
- Strong practical knowledge of Meta Ads Manager.
- Strong practical knowledge of Google Ads.
- Experience with Search, YouTube, Display, Performance Max and App campaigns.
- Understanding of conversion tracking and attribution.
- Knowledge of Meta Pixel, Conversion API, Google Analytics and Google Tag Manager.
- Ability to analyse campaign data and take quick optimisation decisions.
- Understanding of landing pages, sales funnels and lead quality.
- Strong communication and coordination skills.
- Ability to manage multiple projects and campaigns simultaneously.
- Basic understanding of Hindi and English advertising communication.
Preferred Experience
- Previous experience in Astrology, Numerology, Tarot, Vastu, spiritual learning or the occult industry will be highly preferred.
- Experience in education, edtech, webinar, coaching, consultation or mobile-app marketing will also be considered.
- Experience in generating leads and sales through webinars or live demo sessions.
- Experience in scaling campaigns while maintaining ROAS.
- Understanding of Indian regional audiences and Hindi-language advertisements.
Candidate Profile
The ideal candidate should:
- Be highly analytical and result-oriented.
- Take complete ownership of campaign performance.
- Focus on revenue and profitability instead of only generating cheap leads.
- Be comfortable working in a fast-growing organisation.
- Be able to test new ideas quickly.
- Understand audience psychology and consumer behaviour.
- Work closely with sales, creative, product and management teams.
- Proactively identify problems and suggest practical solutions.
- Remain updated with advertising-platform changes and policies.
Qualification
- Bachelor’s degree in Marketing, Business, Communication or a related field is preferred.
- Relevant certifications in Meta Ads, Google Ads or Analytics will be an advantage.
- Practical campaign experience will be given more importance than academic qualification.
Experience Required
Minimum: 2–4 years of relevant performance-marketing experience.
Candidates should be able to demonstrate:
- Campaigns personally managed
- Monthly advertising budgets handled
- Leads or sales generated
- ROAS achieved
- Campaign-scaling examples
- Creative-testing approach
- Experience with Meta and Google platforms
Click on Apply to know more.