ProSync Infotech
Website:
prosync.solutions
Job details:
Designation - PPC Specialist ( Meta Ads )
Location: East Patel Nagar, New Delhi
Experience: Minimum 3 years (Meta Ads specialisation mandatory)
Salary: ₹30,000 – ₹55,000 in-hand per month
Job Type: On-site
About Us
ProSync Infotech Private Limited is a New Delhi–based e-commerce enablement and education company specialising in Amazon. We manage and scale Amazon seller accounts end to end — listings, A+ content, Brand Store, FBA and advertising — and we have trained 40,000+ Amazon sellers through our education arm. Our performance marketing team runs live Meta ad budgets to drive external traffic, brand demand and D2C growth for a portfolio of Amazon brands across categories like apparel, home, beauty, pet care and consumer goods.
Role Overview
We are looking for a hands-on PPC Specialist with deep Meta Ads expertise to independently own campaign strategy, execution and scaling for multiple client accounts. This is not a support role — you will be responsible for spend decisions, ROAS targets and account-level outcomes from day one.
Key Responsibilities:
Campaign Management
- Plan, launch, manage and scale Meta (Facebook & Instagram) ad campaigns across TOF, MOF and BOF stages
- Build campaign structures using CBO and ABO based on account maturity and budget size
- Manage Advantage+ Shopping Campaigns, catalogue sales, dynamic retargeting and lead generation objectives
- Own daily budget pacing, bid strategy, and scaling/pull-back decisions
Audience & Creative
- Conduct audience research — interest stacks, lookalikes, custom audiences, exclusions and retargeting windows
- Run structured creative testing (hooks, angles, formats, UGC vs static vs video) and identify winning combinations
- Write creative briefs and coordinate with in-house designers and video editors for ad assets
- Maintain a creative testing calendar so accounts never run out of fresh assets
Tracking & Technical
- Set up and troubleshoot Meta Pixel, Conversions API (CAPI), custom conversions and event matching
- Manage Business Manager, ad accounts, pages, catalogues, domain verification and asset permissions
- Handle catalogue feed setup and product set creation for e-commerce accounts
- Diagnose and resolve account issues — ad rejections, policy flags, learning limited, delivery drops
Analysis & Reporting
- Track and improve ROAS, CAC, CPM, CTR, CPC, AOV and blended performance metrics
- Prepare weekly and monthly performance reports with clear insights and next-step recommendations
- Share landing page and CRO feedback with the web/creative team based on funnel drop-offs
- Present performance updates directly to clients and internal leadership
Requirements:
Must Have
- Minimum 3 years of hands-on Meta Ads experience (agency or D2C brand side)
- Proven track record of independently managing monthly ad spends — please mention your highest monthly spend managed
- Strong command of Meta Business Manager and Ads Manager
- Working knowledge of Pixel, Conversions API, event setup and attribution windows
- Understanding of e-commerce funnels, catalogue campaigns and retargeting flows
- Comfortable with Excel/Google Sheets for reporting, pivots and basic data analysis
- Ability to explain performance decisions with data, not assumptions
Good to Have
- Exposure to Google Ads, YouTube Ads or Amazon Sponsored Ads
- Experience with Shopify, GA4 or third-party attribution tools
- Prior experience handling multiple client accounts simultaneously
- Basic creative sense — able to judge whether an ad will perform before it goes live
Soft Skills
- Ownership mindset and comfort with accountability on numbers
- Clear communication in English and Hindi
- Ability to manage deadlines across multiple accounts without dropping quality
- Real ad budgets and full campaign ownership from day one
- Exposure to multiple categories, brands and business models
- Direct working relationship with the founder and senior leadership
- Performance-based growth and increment path
- A fast-moving team where good work gets visibility, not paperwork
How to Apply
Send your CV to hr@prosyncedu.com with the subject line "Application — PPC Specialist (Meta Ads)".
In your email, please include:
- Highest monthly ad spend you have managed on Meta
- Two accounts/campaigns you are proud of, with the metrics you improved
- Your current CTC, expected CTC and notice period
- Applications with these details will be prioritised.
Click on Apply to know more.
