Head of Developer Partnerships and Supply Growth, India
Company: Nofeez Proptech Pvt. Ltd.
Location: India
Coverage: Pan India
Work Mode: Full-time, in-office with frequent travel
Reporting To: Founder and CEO
Experience Required: 7 to 12 years
Industry: Real Estate, PropTech, Developer Sales, Channel Partnerships
About Nofeez
Nofeez is a global AI-powered real estate platform connecting verified property owners and developers directly with buyers, tenants and investors.
The platform combines verified inventory, intelligent property matching, buyer profiling, multilingual AI assistance, developer lead management, market intelligence and direct customer engagement.
We are expanding developer supply across India and need a high-performance leader who can secure, activate and grow serious developer partnerships at scale.
Role Objective
The Head of Developer Partnerships and Supply Growth will be directly responsible for building Nofeez’s developer network across India.
This is not a ceremonial partnership, networking or MoU collection role.
Success means:
* Signed developer agreements
* Verified projects onboarded
* Complete inventory uploaded
* Listings activated on Nofeez
* Developer teams trained
* Leads accepted and followed up
* Inventory and pricing kept updated
* Long-term commercial relationships created
The person must be capable of opening doors with promoters, directors, sales heads and marketing heads of real estate development companies.
Core Performance Mandate
The selected candidate will be expected to deliver:
* Minimum 25 fully activated developers within the first 90 days
* Minimum 12 to 15 newly activated developers every month after the initial ramp-up
* At least 50% of onboarding from credible Tier 1 and Tier 2 developers
* Minimum 10 active projects or 250 verified units per developer, wherever applicable
* At least 90% completion of mandatory project and inventory information
* Developer activation within seven working days of agreement signing
* Weekly pipeline visibility with clear next actions and decision-maker details
* Strong coverage across NCR, Hyderabad, Mumbai, Pune, Bengaluru, Chennai and other high-growth markets
Targets will be evaluated on activated inventory and developer participation, not meetings, introductions or unsigned discussions.
What Counts as a Fully Onboarded Developer
A developer will be counted toward the candidate’s target only when:
1. The developer’s legal and business details are verified.
2. The commercial agreement or onboarding authorization is signed.
3. At least one eligible project is approved and activated.
4. Mandatory project information, pricing and availability are uploaded.
5. Developer sales contacts are mapped and verified.
6. The developer team has completed platform onboarding.
7. Lead routing and response ownership are operational.
8. The inventory is visible and searchable on Nofeez.
9. A process for inventory and pricing updates is agreed.
10. The developer has started responding to customer enquiries.
Letters of intent, informal commitments, meetings and incomplete profiles will not be treated as onboarding.
Key Responsibilities
Developer Acquisition
* Build and execute a pan-India developer acquisition strategy.
* Identify high-potential developers based on market, inventory, reputation, project stage and customer demand.
* Approach promoters, directors, business heads, sales heads and marketing heads directly.
* Present Nofeez’s value proposition with commercial clarity.
* Conduct meetings, platform demonstrations and commercial negotiations.
* Secure onboarding approvals, agreements and inventory-sharing commitments.
* Convert developer interest into live inventory within defined timelines.
* Establish regional acquisition pipelines across priority Indian cities.
Account Activation
* Coordinate with developers to collect project, unit, price, payment-plan, approval and availability information.
* Work with Nofeez’s listing and technology teams to activate inventory quickly.
* Ensure project information is accurate, complete and regularly updated.
* Train developer sales teams on receiving, managing and converting Nofeez leads.
* Establish escalation contacts for delayed responses or inaccurate inventory.
* Prevent signed developers from becoming inactive accounts.
Strategic Partnerships
* Build relationships with national and regional developer associations.
* Develop portfolio-level partnerships with developer groups.
* Create opportunities for exclusive launches, project showcases and co-branded campaigns.
* Negotiate API, CRM or inventory-feed integrations for larger developers.
* Build relationships that can support India, NRI and cross-country property demand.
* Identify opportunities for developer subscriptions, promotional packages and paid visibility.
Pipeline Management
* Maintain a disciplined CRM pipeline with decision-makers, meeting outcomes, commercial status, blockers and next actions.
* Classify accounts by priority, market size, project quality and likelihood of activation.
* Maintain sufficient pipeline coverage to meet monthly activation targets.
* Submit weekly acquisition forecasts and risk reports.
* Escalate legal, technical or commercial blockers immediately.
* Ensure no high-value account is lost because of weak follow-up.
Team Leadership
* Build and manage a regional developer acquisition team as the network expands.
* Set city-wise and individual performance targets.
* Conduct daily pipeline reviews and weekly conversion reviews.
* Train the team in prospecting, pitching, negotiation and account activation.
* Remove low-productivity activity and focus the team on measurable outcomes.
* Coordinate closely with product, technology, listings, marketing and customer-success teams.
First 30 Days
The candidate must:
* Build a database of at least 200 qualified developer accounts.
* Map verified decision-makers for at least 150 accounts.
* Conduct a minimum of 30 decision-maker meetings.
* Create a city-wise developer acquisition plan.
* Establish a qualified pipeline of at least 60 developers.
* Activate the first five developers.
* Identify the major objections blocking developer onboarding.
* Recommend improvements to the pitch, commercial structure and activation process.
Days 31 to 60
The candidate must:
* Activate at least 10 additional developers.
* Build a qualified pipeline of at least 100 active opportunities.
* Establish developer relationships in at least three priority markets.
* Secure at least two high-value regional or national developer groups.
* Implement a reliable process for inventory updates and developer lead response.
* Demonstrate measurable reduction in onboarding turnaround time.
Days 61 to 90
The candidate must:
* Reach a cumulative minimum of 25 activated developers.
* Maintain a forward pipeline capable of delivering 12 to 15 activations per month.
* Demonstrate a healthy mix of Tier 1, Tier 2 and strong regional developers.
* Establish repeatable acquisition playbooks for each target city.
* Present a six-month national expansion plan.
* Show active developer participation, not dormant signed accounts.
Key Performance Indicators
Performance will be measured through:
* Number of fully activated developers
* Number of verified projects and units activated
* Developer quality and market credibility
* Agreement-to-activation conversion rate
* Average onboarding turnaround time
* Inventory completeness and freshness
* Developer lead acceptance and response rate
* Number of decision-maker meetings
* Qualified pipeline coverage
* Tier 1 and Tier 2 developer mix
* City and market expansion
* Developer retention and continued activity
* Revenue generated from developer partnerships
Required Experience
* 7 to 12 years of experience in real estate developer acquisition, PropTech partnerships, developer sales, channel management or strategic alliances.
* Existing relationships with property developers and senior decision-makers.
* Proven history of signing and activating developer accounts.
* Strong understanding of residential, commercial, plotted and new-launch projects.
* Experience working across multiple Indian real estate markets.
* Strong commercial negotiation and deal-closing ability.
* Experience managing CRM pipelines, forecasts and sales targets.
* Ability to work directly with founders and operate with limited supervision.
* Willingness to travel extensively across India.
* Strong written and verbal communication skills.
Preferred Background
Candidates from the following sectors will be preferred:
* Property portals
* PropTech companies
* Real estate advisory firms
* Developer channel-partner networks
* Developer SaaS or CRM platforms
* Real estate marketplaces
* Developer-focused marketing or lead-generation companies
Experience at companies such as Housing.com, 99acres, Magicbricks, Square Yards, NoBroker, PropTiger or comparable developer-facing businesses will be valuable, provided the candidate personally owned acquisition and activation targets.
Candidate Profile
The ideal candidate:
* Has direct access to developer decision-makers
* Is highly aggressive about execution
* Knows how to convert meetings into signed and activated accounts
* Can travel, follow up and close without constant supervision
* Understands that an MoU without live inventory has no value
* Is comfortable with weekly accountability
* Can build systems instead of depending entirely on personal contacts
* Thinks nationally while executing city by city
* Has the credibility to represent Nofeez before major developers
* Can create commercial value for both Nofeez and its developer partners
Candidates Who Should Not Apply
This role is not suitable for candidates who:
* Measure performance through meetings or introductions
* Have only broker or channel-sales experience without developer acquisition
* Depend entirely on junior teams to close partnerships
* Cannot demonstrate past onboarding numbers
* Avoid travel or field-level execution
* Take several months to activate accounts
* Collect MoUs without ensuring inventory goes live
* Require an established brand name to open developer conversations
Compensation
The compensation structure will include:
* Competitive fixed salary
* Performance-linked monthly incentives
* Higher incentives for Tier 1 and Tier 2 developer activation
* Activation incentives based on verified live inventory
* Revenue-linked incentives for paid developer partnerships
* Leadership growth opportunity based on measurable national expansion
A substantial part of the variable compensation will be tied to fully activated developers, inventory quality and commercial results.
Mandatory Application Information
Applicants must provide:
1. Total number of developers personally signed during the last 24 months.
2. Total number of those developers who became active accounts.
3. Names or categories of major developers handled.
4. Cities and regions covered.
5. Their strongest five developer relationships.
6. Their average monthly onboarding performance.
7. One example of converting a difficult developer account.
8. A proposed 90-day plan for onboarding 25 developers onto Nofeez.
9. Current compensation, expected compensation and notice period.
Applications without measurable onboarding evidence may not be considered.
Final Selection Process
Shortlisted candidates will complete:
* A detailed track-record verification
* A live developer-pitch simulation
* A negotiation and objection-handling round
* A developer-network validation exercise
* A 90-day execution-plan presentation
* Reference checks with former employers or developer clients
The final selection will be based on proven execution capacity, network quality, commercial judgment and ability to deliver activated developer inventory at speed.
