Adella Digital
Website:
adelladigital.com
Job details:
Adella Digital is hiring a Paid Social Strategist — remote, anywhere in India.
Adella Digital is a US company based in Cedar Park, Texas. We run growth programs for American brands: paid media, websites and ecommerce, email and lifecycle, SEO and content. Our India team operates under GulfStar, with a hub in Ahmedabad.
We're also building AdellaInsight, our own AI-first marketing operating system. It's not a side project — it's how we intend to run this agency, and eventually how other agencies run theirs. You'll use it every day.
ABOUT THE HOURS — WE'LL SAY THIS FIRST
This role runs on US time. Your working availability is 7:00 AM to 3:00 PM Pacific, which in India means 7:30 PM to 3:30 AM IST, Monday to Friday. When US daylight saving ends in November it moves an hour later.
Yes, that's a night shift. We're putting it at the top because it's the main reason people step away from this role, and we'd rather you know now than in round three. The reason it isn't negotiable: this is a client-facing strategy seat. You'll be on calls with US brands and with our leadership, defending a plan and explaining a number. That can't happen asynchronously.
If those hours don't work for your life, no hard feelings — this just isn't the one.
WHAT THIS ROLE ACTUALLY IS
Roughly two-thirds of this job is thinking: audience and offer strategy, creative direction, measurement design, budget allocation across accounts, and the conversation with the client about why the plan is the plan.
The other third is you inside Ads Manager. We don't believe anyone can credibly direct what they never touch. If you've reached the point in your career where you brief others and read dashboards, this will feel like a step backwards and you should skip it. If you're the person who still wants their hands on the account while owning the strategy above it, this is built for you.
WHAT YOU'LL OWN
• Paid social strategy across a portfolio of US brands — audience, offer, funnel structure, budget allocation
• Meta and TikTok as primary platforms, with the judgment to say when a third channel earns its place and when it doesn't
• Creative strategy: what gets tested, on what cadence, against what hypothesis, and when to kill it
• Measurement that survives contact with reality — CAPI and server-side tracking, the gap between platform-reported and Shopify-reported revenue, and being able to explain that gap to a client without hiding behind it
• Scaling decisions. When to push budget, when to hold, when to rebuild rather than optimise
• The client relationship on your accounts: the monthly narrative, the bad-month conversation, the case for more spend when it's warranted
• Working inside AdellaInsight for reporting, cross-channel visibility and insight — and telling us where it falls short. You'll have direct influence on a product we're actively building
WHAT WE NEED
• 5+ years buying paid social hands-on, with meaningful budget under your own control
• Real experience with US or international audiences — the creative, the objections and the CAC maths are different from India-domestic, and we need someone who already knows how
• Deep in Meta Ads Manager and TikTok Ads. Daily, not quarterly
• A creative testing system you can describe: how many concepts, how often, what the kill criteria are
• Comfort with post-iOS14 measurement — CAPI, server-side, and honest attribution
• Ecommerce and Shopify literacy, including CAC, AOV and contribution margin. You should be able to tell a client their ROAS target is wrong and show the arithmetic
• Agency experience running several accounts at once, or an in-house background with equivalent complexity
• Written and spoken English strong enough to lead a call with a US client
• Fluency with AI tools. We build on them and you'll be using ours
NICE TO HAVE
• A third platform at depth — Reddit, Snap, Pinterest, Applovin
• Experience with creative production workflows, not just media
• Google Ads alongside social
• You've built a paid social function or process somewhere, rather than inheriting one
WHAT YOU GET
• Rs 12,00,000 to Rs 20,00,000 per year depending on demonstrated spend history, plus a performance bonus tied to account performance and client retention
• Real budgets on US brands — not Rs 50,000 monthly test accounts
• AdellaInsight, our own AI-first marketing OS, as your daily tooling, with genuine influence over what gets built next
• A direct line to leadership. Strategy decisions get made in the room you're in
• Work from anywhere in India
Location: Remote, anywhere in India.
If this sounds like your kind of work, apply and tell us about one account you'd want to be judged on — the spend, the offer, what you changed, and what happened to CAC.
Click on Apply to know more.