Website:
fiib.edu.in
Job details:
Location - FIIB campus, Vasant Vihar, New Delhi · Full-time, on campus
Experience - 2–3 years of hands-on experience in ad accounts (agency, edtech or institute)
Purpose
Turn the approved media plan into live, correctly tracked campaigns across Google, Meta, LinkedIn and ChatGPT Ads, and optimise them weekly to cost per net registration — not to clicks or leads.
What you will do
- Build and run campaigns from the media plan: Google Search, AI Max, Performance Max, Demand Gen, YouTube and RLSA; Meta Advantage+ Leads, click-to-WhatsApp and lead forms; LinkedIn Sponsored Content and Lead Gen Forms for FIIB's various offerings, ChatGPT Ads and Bing imports. Pace spend to plan (±10%) by programme and campaign; flag under- and over-delivery weekly.
- Own audiences: remarketing lists, Customer Match/custom audiences from hashed CRM exports, exclusion lists for registered students, lookalikes; keep them refreshed every cycle stage.
- Define conversion actions with the Ops Executive: enhanced conversions, Meta CAPI events, offline conversion import of net registrations from the CRM, so every platform optimises to the right signal.
- Run a monthly competitor sweep on Google Ads Transparency Centre, Meta Ad Library and LinkedIn Ad Library and turn it into creative and offer tests.
- Brief landing-page and creative changes to the web design team; run structured A/B tests on headline, proof and CTA.
- Deliver a Monday report: spend, CPC, cost per paid form, form-to-registration %, cost per net registration by programme, with three actions for the week.
- Track platform changes and publish a one-page “what changed, what we do about it” note monthly.
Must have
- Has personally managed ≥ ₹2-3L/Month across Google, Meta and LinkedIn with conversion tracking they set up or audited themselves; can explain AI Max, Advantage+ and CAPI in plain words.
- Comfortable with Google Ads Editor, bulk sheets, UTM discipline, hashed list uploads and audience rules.
- Reads GA4 and Search Console well enough to challenge platform-reported numbers.
- High attention to detail: one wrong exclusion or budget cap in January costs real registrations.
Good to have
Google Ads Search + Measurement and Meta Media Buying certifications; LinkedIn Campaign Manager; edu-portal or higher-education admissions experience; basic Canva / creative iteration; Hindi-English ad copy sense.
Success in 12 months
Cost per net registration (paid) - At or below the media-plan model (≈ ₹29K benchmark), reported weekly
Paid form → net registration - ≥ 20%, tracked by campaign
Budget pacing - Within ±10% of plan every month; zero unplanned overspend
Tracking hygiene - 100% of paid traffic UTM-tagged; blank “Source Campaign” for paid leads < 10%
Click on Apply to know more.
