Website:
fiib.edu.in
Job details:
Experience / Band 3–5 years in marketing ops / web analytics / CRM-email ops
Purpose
Own the plumbing that makes marketing measurable and contactable: tracking, website and landing pages, CRM data hygiene, email and WhatsApp, and organic / AI-search visibility — so every lead is attributed, consented and reachable.
What you will do
• Measurement stack: Google Tag Manager, GA4 events and conversions, Search Console, Microsoft Clarity, Meta Pixel + Conversions API, Google Ads tag, LinkedIn Insight Tag, consent mode. Write tagging instructions for the web design team and verify every release.
• Website and CMS: build one-pagers, landing pages, lightboxes and forms on Wix (fiib.edu.in); migrate landing pages from fiib.viewpage.co to fiib.edu.in/lp/*; basic HTML / CSS / JS for widgets, embeds and schema.
• CRM (Meritto): UTM-to-field mapping, lead-source hygiene, dedupe, DPDP consent flags, list exports for Customer Match and remarketing, GA4 ↔ CRM reconciliation.
• Email and WhatsApp: campaigns and automations on Brevo / Mailchimp and Wati (templates, opt-ins, broadcast and drip); Google Postmaster monitoring; SPF / DKIM / DMARC, MX and DNS records with IT.
• Organic and AI visibility: publish blogs and programme pages per the search plan with schema and internal links; run the monthly 20-prompt AI-answer audit (ChatGPT, Gemini, Claude, AI Mode); track citations and referrals; social listening for brand and competitor mentions.
• Coordinate the web design agency, IT, admissions counsellors and programme chairs; keep a single change log and a landing-page request board.
Must have
• Has personally set up GTM + GA4 with server-side or CAPI events on at least one production site and can debug a broken conversion in an hour.
• Has built pages on Wix (or a comparable CMS) and can read/edit HTML, CSS and simple JavaScript. • Has run email or WhatsApp programmes with deliverability ownership — knows what DMARC, Postmaster reputation and template approvals are.
• Has worked inside a CRM (LeadSquared, Zoho, HubSpot or similar) on field mapping and list management.
• Methodical and documentation-first; comfortable saying “not live until tested”.
Good to have
GA4 certification; Wix Velo or WordPress; Looker Studio dashboards; schema / AEO experience; a social-listening tool (Brand24, Mention or similar); Airtable or Zapier automations.
Success in 12 months
Attribution: Target Blank “Source Campaign” < 10% of new registrants (from 58%); GA4 vs CRM lead counts reconcile within 5%
Landing pages: All flagship LPs on fiib.edu.in/lp/*; new LP or change live within 5 working days of brief
Deliverability: Postmaster domain reputation High/Medium; spam rate < 0.1%; WhatsApp templates approved before each cycle stage
Organic / AI: Blog and page cadence per the 2027 search plan; monthly AI-answer audit published
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