ScaleSale
Website:
scalesale.in
Job details:
Company Description
ScaleSale is a performance marketing agency focused on helping businesses grow and succeed online through evidence backed marketing strategies. The team combines cutting-edge technology with proven techniques to drive qualified traffic, increase sales, and improve ROI for a diverse range of clients. Services span SEO, PPC advertising, conversion rate optimisation, Shopify website development, and other performance-focused solutions. ScaleSale partners with both startups and established brands to elevate their online presence and scale their e-commerce operations. The agency is driven by a clear mission to help clients thrive online and consistently deliver results that exceed expectations.
Role Description
The Paid Media Executive is a full-time, on-site role based in Mumbai, responsible for planning, executing, and optimising paid media campaigns across platforms such as Google Ads, Meta Ads, and other digital channels. This role involves managing campaign budgets, monitoring performance metrics, and adjusting targeting, creatives, and bids to achieve client goals and maximize ROI. The Paid Media Executive will collaborate closely with account managers, creative teams, and developers to align paid media strategies with overall marketing objectives and landing page experiences. Daily tasks include campaign setup, keyword and audience research, A/B testing of ads, performance reporting, and providing data-driven recommendations for continuous improvement. The role also requires staying up to date with industry trends, platform updates, and best practices in performance marketing.
Qualifications
- Ability to manage end-to-end Media Planning and execution for paid campaigns across search, social, and other digital channels.
- Strong Communication and Writing skills to collaborate with internal teams, present performance insights, and craft clear, compelling ad copy.
- Proficiency with major ad platforms (e.g., Google Ads, Meta Ads Manager), analytics tools (e.g., Google Analytics), and basic reporting dashboards.
- Solid understanding of performance metrics such as CTR, CPC, CPA, ROAS, and conversion rate, with a data-driven approach to optimisation.
- Ability to work on-site in Mumbai, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
- Relevant academic background in Marketing, Business, Communications, or a related field; prior agency or e-commerce experience is an advantage.
- Knowledge of SEO, landing page best practices, and A/B testing methodologies is beneficial.
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