Optimum Health
Website:
optimumhealth.in
Job details:
Company Description Optimum Health is dedicated to redefining healthcare by delivering exceptional surgical and aesthetic services that fit seamlessly into people’s lives. The organization uses cutting-edge technology to connect patients, healthcare providers, and insurers, enhancing access and overall patient experience. Optimum Health is expanding into the Middle East, with a strong focus on medical tourism, offering world-class surgical interventions, aesthetic treatments, and expert doctor consultations to individuals from diverse backgrounds. The company also provides advanced aesthetic facilities supported by AI through the Optimum Health App, enabling remote assessment and diagnosis of cosmetic-related concerns. As a healthcare innovator and catalyst for positive change, Optimum Health focuses on compassionate, personalized services that make a tangible impact on people’s lives.
Role Description The Paid Campaign Specialist is a full-time, on-site role based in Chinthamani Madurai. This role is responsible for planning, executing, and optimizing paid marketing campaigns across digital platforms to drive awareness, patient acquisition, and engagement for Optimum Health services. Daily activities include setting up campaigns, monitoring performance, analyzing data, and adjusting targeting, bidding, and creative elements to improve results. The specialist collaborates with cross-functional teams, including marketing, product, and clinical stakeholders, to align campaign objectives with business goals and ensure accurate, compliant messaging. The role also involves preparing performance reports, managing campaign timelines and budgets, and recommending new strategies and channels to enhance overall campaign effectiveness.
Qualifications
- Strong campaign management skills, including experience planning and executing paid campaigns across multiple channels.
- Proficiency in managing and optimizing campaigns, with the ability to oversee end-to-end campaign lifecycles.
- Excellent communication skills to collaborate with internal teams and present campaign insights clearly.
- Analytical skills to interpret campaign data, track KPIs, and make data-driven optimization decisions.
- Project management capabilities to handle multiple campaigns, deadlines, and stakeholders effectively.
- Familiarity with digital advertising platforms (e.g., Google Ads, Meta Ads) and basic knowledge of tracking tools and analytics.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Experience in healthcare, wellness, or related industries is an advantage.
- Ability to work on-site in Chinthamani Madurai, with strong organizational skills and attention to detail.
- Commitment to ethical, inclusive, and patient-centered marketing practices.
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