Website:
Job details:
Job Type: Full-time
Location: Remote
About the Role
We are looking for an experienced Organic Growth Marketing Specialist to take full ownership of organic growth and product discovery across multiple ecommerce stores and markets.
This is a hands-on, independent role. You will be responsible for identifying opportunities, building the strategy, executing the work, monitoring performance and continuously improving results without requiring day-to-day direction.
Your goal is to make our brands and products easier to discover wherever customers search, research, compare or look for products online.
This includes Google, Bing, ChatGPT, Gemini, Perplexity, Copilot, marketplaces, shopping platforms, social platforms, directories, forums, comparison websites and other relevant discovery channels.
The focus is not simply rankings or traffic. The objective is to build sustainable organic visibility, qualified traffic, product discovery and revenue.
Key Responsibilities
- Take full ownership of organic growth across multiple ecommerce websites and markets.
- Develop and execute long-term organic growth strategies independently.
- Improve brand and product visibility across Google, Bing and other traditional search engines.
- Improve visibility within AI-powered platforms including ChatGPT, Gemini, Perplexity and Copilot.
- Identify how customers search, compare and discover products and ensure our products are present across those channels.
- Optimise Shopify product pages, collection pages, category pages and other commercial landing pages.
- Improve product titles, descriptions, internal linking, content structure, metadata, structured data and product information.
- Identify technical and on-page SEO improvements and coordinate or implement fixes.
- Improve product visibility across Google Shopping, Merchant Center, marketplaces and relevant shopping platforms.
- Build high-quality brand mentions, backlinks, citations and third-party references.
- Find and secure opportunities across comparison websites, blogs, forums, directories and industry platforms.
- Develop organic discovery opportunities through YouTube, Pinterest and relevant social platforms.
- Research competitors and identify gaps, keywords, content opportunities and new growth channels.
- Monitor how our brands and products appear across AI search and answer engines.
- Create content and landing page strategies based on commercial search opportunities.
- Identify new organic channels rather than relying only on established SEO tactics.
- Monitor Google Search Console, Merchant Center, analytics and other relevant tools.
- Track rankings, impressions, traffic, product visibility, conversions and revenue.
- Test new ideas, measure results and continuously improve the organic growth strategy.
- Provide clear reporting on completed work, opportunities, results and next priorities.
What We Are Looking For
- Proven experience growing ecommerce businesses through organic channels.
- Ability to work independently and take complete ownership of results.
- Strong understanding of ecommerce SEO and customer search behaviour.
- Strong Shopify experience.
- Experience with Google Search Console, Google Merchant Center and analytics platforms.
- Understanding of technical SEO, on-page SEO, structured data and internal linking.
- Experience optimising product, collection and category pages for commercial searches.
- Understanding of AI search, GEO, AEO and LLM-driven product discovery.
- Experience building backlinks, brand mentions and third-party authority.
- Ability to identify opportunities outside traditional Google SEO.
- Strong competitor research and analytical skills.
- Commercial mindset with an understanding that traffic alone is not the goal — sales and profitable growth matter.
- Ability to prioritise opportunities and execute without waiting for detailed instructions.
This Role Is Not
This is not a role where you will be given a daily list of SEO tasks to complete.
We need someone who can look at the business, understand the products and customers, identify what should be done, prioritise the highest-impact opportunities and execute them independently.
You should be comfortable saying:
“Here is the opportunity, here is why it matters, here is what I am going to do, and here are the results.”
Success in This Role
Success will be measured through improvements in:
- Organic search visibility
- Product and category rankings
- Non-branded organic traffic
- Product discovery across search and AI platforms
- Brand mentions and authority
- Merchant and shopping visibility
- Qualified ecommerce traffic
- Organic conversions
- Organic revenue
- Discovery through new organic channels
Main Goal
Make our brands and products highly discoverable wherever customers are searching, comparing, researching or deciding what to buy — and turn that visibility into sustainable ecommerce revenue.
Click on Apply to know more.