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About the Role
We are looking for an Organic Growth Marketing Specialist to improve the visibility and reach of our ecommerce brands across the places customers search, research and discover products online.
The main focus of this role is organic growth across Google, Bing, AI search platforms, marketplaces, shopping platforms, directories and other discovery channels.
PPC will be a smaller part of the role, mainly supporting and monitoring existing paid campaigns when required.
Key Responsibilities
- Develop and execute organic growth strategies for ecommerce websites.
- Improve brand and product visibility across Google, Bing and other search platforms.
- Improve visibility across AI platforms such as ChatGPT, Gemini, Perplexity and Copilot.
- Identify opportunities across marketplaces, shopping platforms, directories, comparison websites and forums.
- Optimise Shopify product, collection and category pages.
- Improve product titles, descriptions, content, structured data and product information.
- Build quality backlinks, brand mentions and third-party references.
- Improve visibility across YouTube, Pinterest and other relevant discovery channels.
- Research competitors and identify new organic growth opportunities.
- Monitor brand mentions and product visibility across AI search platforms.
- Work with Google Search Console, Merchant Center and analytics tools.
- Track organic traffic, rankings, product discovery, conversions and revenue.
- Support basic PPC campaign monitoring and optimisation when required.
- Continuously identify new channels where customers can discover our products organically.
Requirements
- Strong experience growing ecommerce websites through organic channels.
- Good understanding of customer search behaviour and product discovery.
- Shopify experience preferred.
- Working knowledge of SEO, Google Search Console and Google Merchant Center.
- Understanding of AI search, GEO and AEO.
- Experience with backlinks, content optimisation and brand authority building.
- Ability to identify organic growth opportunities beyond traditional search engines.
- Basic experience with Google Ads or ecommerce PPC campaigns.
- Strong analytical and problem-solving skills.
Main Goal
- Make our brand and products easier to discover organically wherever customers are searching, comparing and researching online, while providing limited support for paid campaigns when needed.
Click on Apply to know more.