Website:
electric-buy.com
Job details:
Company Description ELECTRICBUY, founded in 2021 in Kerala, India, is a specialized platform for sourcing electrical, mechanical, and solar products and services through a user-friendly e-commerce website and mobile app. Customers can compare options, place orders, and arrange delivery and installation, supported by a state-of-the-art Experience Centre and an experienced team. The company focuses on innovative technology and cost-effective solutions that meet diverse customer needs. ELECTRICBUY operates through three key divisions: Solar Installation with interactive mobile workflows, a Trading Division for high-quality electrical and mechanical products via e-commerce, and Electricbuy Arabia, which supplies products and services across Saudi Arabia through an exclusive platform.
Role Description The Online Marketing Manager will be responsible for planning and executing digital marketing strategies to drive brand awareness, traffic, and online sales for ELECTRICBUY. Day-to-day tasks include managing online campaigns across search, social media, and other digital channels; optimizing performance marketing activities; and coordinating with the e-commerce team to improve user experience and conversion rates. The role involves monitoring analytics, preparing performance reports, and making data-driven recommendations to enhance campaign effectiveness. The Online Marketing Manager will collaborate with internal teams and external partners to maintain consistent messaging and support promotional initiatives. This is a full-time, on-site role based in Kozhikode (Calicut).
Qualifications
- Candidates should possess strong skills in Online Marketing and Marketing, with experience in developing and implementing digital marketing strategies.
- Candidates should possess skills in Performance Marketing, including campaign optimization, A/B testing, and data-driven decision-making.
- Candidates should possess skills in Social Media Marketing, including content planning, community management, and paid social campaigns.
- Candidates should possess skills related to E-Commerce, such as managing product listings, tracking conversion funnels, and coordinating with sales and operations teams.
- Relevant experience in online retail, technology products, or solar/electrical sectors is advantageous.
- Strong analytical abilities, proficiency with digital marketing and analytics tools, and attention to detail.
- Excellent written and verbal communication skills in English; additional regional language proficiency is a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work collaboratively on-site, prioritize tasks effectively, and adapt to a fast-paced environment.
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