Corebolics
Website:
corebolics.com
Job details:
Location: Delhi NCR
Industry: FMCG | Healthy Snacking | Protein & Nutrition
Brand: Corebolics
The Role
We are looking for a dynamic and entrepreneurial senior sales professional who can take ownership of growing our Protein Bars and Healthy Snacking business.
This is not a role limited to managing existing distributors or achieving numbers within established channels. We need someone who can see opportunities where others don't, identify untapped markets, open new channels and build teams and distribution around them.
The ideal candidate should understand the FMCG/snacking space and preferably have prior experience with protein bars, nutrition bars, healthy snacks, functional foods or similar impulse-consumption products.
What We Expect
The person should be capable of identifying where our products should be selling, but currently aren't.
Beyond traditional General Trade and Modern Trade, we want someone who can aggressively explore and build channels such as:
- HORECA – hotels, restaurants, cafés and coffee chains
- Corporate offices & institutional sales
- Cinema halls & entertainment venues
- Chemist and pharmacy chains
- Gyms, fitness centres and sports facilities
- Men's salons, grooming chains and premium lifestyle outlets
- Travel, convenience and on-the-go consumption points
- Corporate cafeterias and vending opportunities
- Distributors and channel partners with access to high-potential markets
- Any other unconventional channel where there is a strong opportunity for protein and healthy snacking products
We don't want to restrict the opportunity to a predefined list. Identifying new consumption occasions and sales channels will be a key part of the role.
Key Responsibilities
Business & Channel Development: Identify gaps in the market and create a clear strategy to penetrate high-potential channels, cities and customer segments.
Strategic Partnerships: Build strong relationships with distributors, corporate accounts, HORECA groups, retail chains and other institutional/key accounts capable of generating meaningful volumes.
Distribution Expansion: Identify and appoint the right distributors and channel partners while ensuring that distribution translates into actual secondary sales and product movement.
Team Building: Build, structure and manage sales teams according to market potential. Define territories, targets, responsibilities and performance metrics.
Key Account Development: Personally lead important negotiations and relationships with large accounts and strategic partners.
Market Intelligence: Continuously study competing brands, pricing, consumer behaviour, channel economics and emerging opportunities.
Execution: Convert ideas into measurable sales. We are looking for someone who can move from identifying an opportunity to opening the account, creating distribution and building sustainable repeat business.
Who We're Looking For
The ideal candidate will have:
- Strong experience in FMCG sales and business development
- Preferably experience selling protein bars, nutrition bars, healthy snacks, functional foods, packaged foods or adjacent categories
- Existing relationships across HORECA, corporate/institutional sales, distributors, retail chains or other relevant channels
- Demonstrated ability to open new markets rather than simply manage established ones
- Experience appointing and managing distributors
- Experience building and leading sales teams
- Strong commercial and negotiation skills
- Ability to identify unconventional opportunities and turn them into scalable sales channels
- A strong understanding of both primary and secondary sales
- A hands-on, target-driven and entrepreneurial approach
The Person We Want
We are particularly interested in someone who looks at a market and asks:
“Where else can this product sell?”
Someone who sees a protein bar not merely as a product for gyms or supplement stores, but as a convenient snacking product that could potentially sell wherever the right consumer has a need for nutrition on the go.
We need a leader who can spot those opportunities, validate them, build the channel, put the right people behind it and scale it.
Click on Apply to know more.