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Job details:
Job Description: MoEngage Specialist / CRM Campaign Executive
Experience: 3–5 Years
Role: MoEngage Specialist / CRM Campaign Executive
Location: Remote
Employment: Full-Time
Job Overview
We are looking for a CRM Campaign Executive with strong hands-on experience in MoEngage and customer engagement campaigns. The candidate will be responsible for planning, executing, monitoring and optimizing CRM campaigns across multiple channels.
Key Responsibilities
* Execute Push, SMS, Email and customer Journey campaigns using MoEngage.
* Create and configure MoEngage Flows/Journeys based on campaign requirements.
* Manage audience creation, segmentation, scheduling and frequency capping.
* Perform campaign QA/UAT, deployment and post-launch monitoring.
* Troubleshoot campaign and Journey issues and coordinate resolution.
* Analyze campaign performance and identify optimization opportunities.
* Execute A/B testing and improve campaign engagement.
* Work with RFM, behavioural and lifecycle-based customer segmentation.
* Support high-volume and business-critical CRM campaigns.
* Coordinate with marketing, product and other stakeholders.
Required Skills
* 3–5 years of experience in CRM/Marketing Automation.
* Strong hands-on experience with MoEngage or similar platforms.
* Experience with Push, SMS, Email and automated customer Journeys.
* Strong understanding of customer segmentation and CRM analytics.
* Experience with campaign optimization and A/B testing.
* Good troubleshooting and analytical skills.
* Strong communication and stakeholder management skills.
Preferred
* Experience managing high-volume CRM campaigns.
* Experience working with RFM and lifecycle-based segmentation.
* Understanding of customer engagement and retention strategies.
* Ability to work on weekend or business-critical campaigns when required.
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