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Vice President (VP) — Creative
Position Overview
The Vice President (VP) of Creative is responsible for the company's overall creative strategic planning and management, encompassing jewelry design, product creativity, brand visual identity, design team management, and the development of creative direction. Through innovative design, brand building, and product differentiation, this role enhances the company's product competitiveness and brand influence, driving sustained growth in the global jewelry market.
Key Responsibilities
I. Creative Strategy and Design Planning
Formulate medium- to long-term creative and design development strategies;
Define the overall creative direction, design philosophy, and brand style for jewelry products;
Drive product innovation and design differentiation to enhance market competitiveness;
Develop creative product development plans aligned with market trends.
II. Jewelry Product Creativity and Design
Oversee creative planning for jewelry collections, thematic series, and key products;
Guide design concepts, product styles, and visual execution;
Promote the application of new materials, craftsmanship techniques, and innovative design concepts;
Ensure design outcomes align with brand positioning, market demands, and business objectives.
III. Brand and Visual Creativity
Participate in formulating strategies for brand image and visual creativity;
Unify the creative direction across products, packaging, advertising, and marketing activities;
Enhance brand visual recognition and influence within the high-end jewelry market;
Foster synergy between brand creativity and product design.
IV. Creative Team Management
Manage the organization of creative, design, and related teams;
Establish mechanisms for talent development, performance management, and creative reviews;
Elevate the team's overall innovation capabilities and design execution efficiency;
Facilitate cross-departmental creative collaboration and efficient project implementation.
V. Market Trends and Innovation Management
Analyze global trends in the jewelry, luxury, and consumer markets;
Research consumer aesthetics, product preferences, and industry innovation directions;
Translate market insights into product creative concepts and design strategies;
Continuously drive design innovation and product iteration.
VI. Cross-departmental Collaboration and Project Management
Coordinate with product, marketing, sales, supply chain, and operations teams;
Ensure creative strategies align with the company's overall business strategy;
Drive the efficient implementation of design solutions from concept and development to production;
Strike a balance between creativity, cost, quality, and commercial value. Qualifications
20–25 years of professional experience in jewelry design, creative management, brand creativity, or related fields;
Over 8 years of experience in senior creative or design management roles (Director level or above);
Familiarity with product design and brand creative models within the jewelry, luxury goods, or high-end consumer goods industries;
Experience in international jewelry markets, luxury brands, or cross-border business operations is preferred;
Excellent creative strategic thinking, design aesthetics, team management, and cross-functional communication skills;
Strong market insight, innovation capabilities, and commercial acumen.
We Offer
Competitive executive compensation and benefits packages;
Long-term career development and advancement opportunities;
The opportunity to hold a key creative management position in a rapidly growing international jewelry enterprise;
- Deep involvement in the formulation and implementation of the company's global creative strategy, product design, and brand development.
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