Website:
legalolympiad.com
Job details:
Company Description:
Legal Olympiad is a pioneering competition that inspires students to explore the field of law. Through real-world scenarios and case studies, it builds legal awareness, analytical reasoning, and problem-solving skills helping participants understand justice, rights, and responsibilities beyond the textbook.
More than an exam, it's a platform for mentorship and growth sharpening logical reasoning and legal command to prepare students for the legal profession. Just as Maths and Science Olympiads spot young talent, the Legal Olympiad identifies and nurtures tomorrow's advocates, judges, and policy leaders.
Engagement Type: Freelance (project-based Engagement to start; may extend to ongoing/retainer basis depending on fit)
Platforms: Meta Ads (Facebook/Instagram) & Google Ads
Work Mode: Remote
About the Role:
We are looking for an experienced Ads Expert to plan, execute, and optimize paid advertising campaigns for the Legal Olympiad. The goal is to drive quality registrations and leads through targeted paid campaigns. This is a freelance engagement - we intend to start with a trial project/one-time campaign and evaluate scope for a longer-term association based on results and working fit.
Key Responsibilities
- Plan, set up, and manage paid ad campaigns on Meta Ads, Google Ads, and other relevant platforms.
- Define targeting, budgets, and bidding strategy aimed at driving registrations, leads, and conversions.
- Create and test ad creatives/copy variations in coordination with the content/design team.
- Monitor campaign performance daily and optimize for cost-efficiency and ROI (CPL, CPC, CTR, ROAS).
- Set up and maintain tracking - pixels, conversion events, UTM parameters, and basic analytics dashboards.
- Share clear, periodic performance reports with actionable recommendations.
- Recommend budget reallocation and scaling strategies based on data.
Requirements
- Proven experience running paid campaigns on Meta Ads Manager and Google Ads (portfolio/case studies required).
- Strong understanding of audience targeting, funnel strategy, and campaign optimization.
- Comfortable working on a commission/closure-based model, with compensation linked to results delivered.
- Comfortable working independently and delivering within agreed timelines.
- Good communication skills for sharing reports and recommendations.
Compensation
This is a Freelance (project-based Engagement)/commission/closure-based engagement - payout is tied to leads, registrations, or conversions generated through the campaigns, rather than a fixed monthly fee. Exact structure to be discussed and finalized with shortlisted candidates.
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