Step2gen Technologies Pvt. Ltd.
Website:
step2gen.com
Job details:
Job description:
Seeking a skilled and performance-driven Meta Ads Expert to manage and optimize our paid advertising campaigns. The ideal candidate will have in-depth knowledge of both platforms, a track record of delivering high ROI, and the ability to make data-driven decisions that drive business growth.
Key Responsibilities:
- Plan, create, and manage Meta (Facebook & Instagram) Ads.
- Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
- Optimize campaigns for ROAS, conversions, and lead generation.
- Develop and test creative ad strategies (copy, visuals, targeting).
- Stay up-to-date with the latest trends and algorithm changes in Google and Meta platforms.
- Manage ad budgets effectively to maximize ROI.
- Monitor campaign analytics and Prepare detailed reports with insights and recommendations for continuous improvement.
Requirements:
- Proven experience managing Meta Ads Manager .
- Strong understanding of PPC, CPC, CPA, ROAS, and funnel strategies.
- Proficiency with Google Analytics, Meta Business Suite, and Google Tag Manager.
- Experience with conversion tracking, retargeting, and audience segmentation.
- Good communication and collaboration skills for working with cross-functional teams.
Required academic qualification:
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
Click on Apply to know more.