PRACHAR COMMUNICATIONS LTD
Website:
prachar.in
Job details:
Join Our Team as a Media Planning & Strategy
About Us:
At Prachar Communications Pvt. Ltd., we’re not just another marketing and advertising agency; we’re pioneers in crafting integrated, cross-platform campaign solutions. With our diverse in-house capabilities from digital media to creative services we empower brands to communicate effectively and make a lasting impact.
What We’re Looking For:
Are you a dynamic media professional ready to elevate your career? We’re seeking someone who can blend strategic thinking with execution prowess. This role is perfect for those who thrive on owning the entire campaign lifecycle - from generating insights and developing strategies to executing and optimizing campaigns across TV, radio, cinema, and more.
Your Role:
- Craft Integrated Media Strategies: Align brand objectives with audience insights and market intelligence.
- Transform Goals into Action: Develop effective media plans that resonate across various offline channels.
- Budget Management: Prepare detailed media budgets and plans that align with campaign goals.
- Insight-Driven Decisions: Utilize tools like TAM, BARC, and IRS to derive actionable insights.
- Performance Monitoring: Analyze campaign performance and recommend optimizations.
- Client Engagement: Present strategic recommendations and post-campaign analyses to clients.
- Collaborative Execution: Work closely with clients, internal teams, and vendors for seamless campaign execution.
- Stay Ahead of Trends: Continuously track industry trends and media consumption patterns.
What You Bring:
- Strong understanding of media research methodologies (TAM, BARC, IRS).
- Proven experience in media planning and strategy development.
- Advanced skills in Excel and PowerPoint.
- An analytical mindset with the ability to turn data into actionable insights.
- Excellent communication and storytelling abilities.
Preferred Qualifications:
- Experience in media agencies or research-driven roles.
- Exposure to integrated campaigns across multiple offline channels.
- A proactive, detail-oriented approach with the ability to drive strategic discussions.
Why Join Us?
At Prachar, you’ll be part of a vibrant team that values creativity, collaboration, and innovation. If you’re ready to take your career to the next level and make a real impact, we want to hear from you!
Email your profile to karishma@prachar.in with:
Current CTC & Expected CTC
Notice period
Strategy decks / Media plans & Portfolio / relevant work samples
Click on Apply to know more.