Website:
praviresearch.com
Job details:
Role Overview
We are looking for a Media Monitoring Analyst to monitor, analyse and report on developments across TV, print, digital and social media. The role will focus on identifying relevant news, conversations, narratives and emerging issues, and converting large volumes of information into clear, concise and actionable insights.
The ideal candidate should have strong news awareness, analytical ability, attention to detail and the ability to work effectively in a fast-paced and constantly evolving media environment.
Key Responsibilities
1. Media Monitoring
● Monitor TV news, newspapers, digital publications and other relevant media sources.
● Track news, statements, announcements, events, controversies and emerging narratives.
● Identify relevant coverage using defined keywords, subjects, personalities, organisations and issues.
● Maintain structured media databases and trackers.
2. Social Media Monitoring
● Monitor X, Facebook, Instagram, YouTube and other relevant platforms.
● Track trending conversations, viral content, sentiment and emerging narratives.
● Identify influential posts, accounts, hashtags and conversations requiring attention.
● Track the spread and evolution of key narratives across platforms.
3. Analysis & Intelligence
● Analyse coverage to identify key narratives, trends, sentiment and emerging issues.
● Assess the significance and potential impact of developing stories.
● Track how narratives evolve across TV, print, digital and social media.
● Provide context and insights rather than simply reporting headlines.
4. Reporting
● Prepare daily media reports, flash updates, issue trackers and thematic analysis.
● Convert large volumes of information into clear and actionable insights.
● Track coverage volume, prominence, sentiment and reach where relevant.
● Escalate high-priority developments in a timely manner.
5. Coordination
● Coordinate with research, communication and content teams to ensure relevant developments are captured and analysed.
● Support monitoring during major events, announcements, crises and high-intensity news cycles.
● Ensure timely communication of important developments to relevant stakeholders.
What We’re Looking For
● 1–4 years of experience in media monitoring, journalism, news research, communications, PR, social listening, political consulting or a related field.
● Strong understanding of the Indian media and news ecosystem.
● Excellent awareness of current affairs and developing news.
● Strong analytical, research and communication skills.
● Ability to manage large volumes of information while maintaining accuracy.
● Proficiency in Excel/Google Sheets and presentation tools.
● Ability to work under tight deadlines and during extended news cycles.
Preferred Skills
● Experience with media monitoring or social listening tools.
● Familiarity with TV news, print publications and major digital news platforms.
● Ability to track narratives in English and Gujarati; Hindi will be an advantage.
● Experience in political, government, public affairs or reputation management environments is preferred. ● Basic understanding of social media analytics and engagement metrics.
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