DS Group
Website:
dsgroup.com
Job details:
Integrated Media Strategy & Planning
- Lead end-to-end media planning and allocation across linear television (GEC, regional, FTA etc) and Paid media digital platforms (Mobile, CTV, FAST, Rich Media, Programmatic video etc.)
- Handing Integrated mass-reach TV campaigns and targeted digital marketing
- Should be an execution first person having hands on experience of handling/implementation of media campaigns directly.
2. TV & Video Investment Management
- Oversee large-scale television budget pacing, spot buying, and annual framework deals with major broadcasting networks (e.g., Star, Zee, Sony, Network18).
- Monitor TV campaign delivery metrics, ensuring optimal target rating points (TRPs), cost per rating point (CPRP) efficiencies, and effective frequency.
- Evaluate regional customization and language-specific channel mixes tailored to diverse Indian consumer demographics.
3. Digital & Programmatic Execution
- Drive digital media operations spanning Connected TV (CTV), online video (OLV), programmatic display, paid search, and social media ad platforms (Meta, Google Marketing Platform, Amazon Ads). [1, 3, 4]
- Implement robust brand safety, viewability, and verification standards across all digital deployments. [1]
- Partner with e-commerce and quick-commerce teams (Amazon, Blinkit, Instamart) to integrate retail media networks into the core digital media strategy.
4. Agency & Stakeholder Management
- Direct and review external media planning, buying agency partners to maintain high campaign execution velocity and creative asset adaptation.
- Collaborate cross-functionally with brand managers, finance, MIS teams for quick execution.
- Manage multi-crore media budgets, tracking monthly reports, billing, MIS
Required Qualifications & Skills
Education & Experience
- Education: Full-time MBA in Marketing or a Post-Graduate Diploma in Mass Communication/Advertising.
- Experience: 6–10 years of hands-on media experience,
Technical & Functional Competencies
- Deep command over Indian media measurement systems (BARC data for television metrics) and digital analytics tools (Google Analytics, comScore).
- First-hand experience working with Demand-Side Platforms (DSPs), Ad Servers
- Good experience in data analytics
Soft Skills
- Strong negotiation skills for handling media vendors and agency partners.
- Analytical and data-driven mindset capable of simplifying complex data sets into business recommendations.
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