Excity Media
Website:
excitymedia.com
Job details:
Job Title: Media Buyer
Location: Bhopal (On-site)
Experience: 1-2 Years
Job Type: Full-Time
About Us
We are a fast-growing performance marketing agency, focused on delivering data-driven and performance-oriented marketing solutions. We’re looking for a talented Media Buyer/Performance Marketer with 1-2 years of experience to join our team. If you have a proven track record in managing high-budget ad campaigns and are skilled in Google and Meta (Facebook/Instagram) advertising, we want to hear from you!
Job Description
As a Media Buyer, you will be responsible for planning, executing, and optimizing high-budget paid advertising campaigns across Google and Meta platforms. The ideal candidate must have experience managing campaigns with budgets ranging from $50K-$100K and will be able to drive measurable growth through performance marketing strategies.
Key Responsibilities
- Campaign Strategy: Develop and execute high-budget ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), focusing on ROI and performance.
- Budget Management: Efficiently manage and optimize ad spends ranging from $50K-$100K while ensuring maximum return on investment (ROI).
- Performance Analysis: Monitor and analyze the performance of campaigns using various analytics tools, adjusting strategies and bids to meet performance goals.
- Ad Optimization: Continuously test and optimize creatives, ad copy, and landing pages to improve key metrics such as CTR, CPC, and conversion rates.
- A/B Testing: Implement A/B testing to optimize campaign performance and ensure continuous improvement.
- Audience Targeting: Create and refine audience segmentation strategies for precise targeting to maximize campaign impact.
- Reporting: Prepare and present performance reports, providing insights and recommendations based on campaign data.
- Collaboration: Work closely with the creative and content teams to develop high-converting ad creatives.
- Market Research: Stay up-to-date with the latest digital marketing trends, platform updates, and industry benchmarks to maintain cutting-edge knowledge.
Qualifications
- 1-2 years of hands-on experience in media buying and performance marketing.
- Proven experience managing high-budget ad campaigns, preferably between $50K-$100K.
- Expertise in Google Ads (Search, Display) ,Bing Ads, and Meta Ads (Facebook/Instagram).
- Strong analytical skills and experience using tools like Google Analytics, Facebook Ads Manager, and third-party reporting tools.
- Ability to develop data-driven marketing strategies to meet performance goals.
- Excellent knowledge of ad creatives, copy, and audience targeting.
- Strong understanding of metrics such as ROI, ROAS, CTR, CPC, and CPA.
- Excellent communication and presentation skills.
- Candidate must be based in Bhopal and open to a hybrid working model.
Why Join Us?
- Opportunity to work on high-budget and impactful campaigns.
- Hybrid work environment with flexibility.
- Collaborative team and growth-focused work culture.
- Competitive salary and benefits package.
- Chance to work with leading brands and industries.
Job Category: Performance Marketing
Job Type: Full Time
Job Location: Bhopal Madhya Pradesh
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