Page One Formula
Website:
pageoneformula.com
Company:
https://www.linkedin.com/company/pageoneformula
Seniority: Mid-Senior level
Industries: Advertising Services
Job details:
About Us
We are a leading digital marketing agency seeking a Media Buyer to join our dynamic team. This fully remote, full-time position is ideal for someone with 1–3 years of hands-on paid media experience who wants to grow their skills and work on eCommerce and performance marketing campaigns.
The role requires someone who can launch, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, Snapchat, Pinterest, and other platforms. Meta Ads will be the main platform. The experience on other ad platforms is a plus. The ideal candidate should be analytical, detail-oriented, coachable, and willing to take ownership of campaign performance.
We provide comprehensive training, SOPs, and hands-on guidance, making this a strong opportunity for someone who wants to advance their media buying skills and grow into a more senior performance marketing role.
Key Responsibilities:
- Launch, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, Snapchat, Pinterest, and other traffic sources.
- Manage Meta/Facebook Ads campaigns as the primary advertising platform.
- Monitor campaign performance daily and make optimization decisions based on data.
- Analyze campaign metrics such as CTR, CPC, CPM, CPA, ROAS, conversion rate, AOV, LTV, and CAC.
- Provide recommendations to improve campaign performance, conversion rates, AOV, LTV, and other business metrics.
- Prepare clear and actionable reports using Google Sheets, Whatagraph, GA4, Looker Studio, or similar reporting tools.
- Provide creative recommendations to improve ad performance, including hooks, angles, messaging, visuals, and user experience.
- Create simple creative briefs for designers, video editors, and content creators.
- Support tracking setup and quality assurance using Meta Pixel, Google Tag Manager, GA4, UTMs, and conversion events.
- Communicate campaign updates clearly with internal teams and clients through Slack, email, or Zoom.
- Collaborate with account management, creative, and analytics teams to align ad strategies with client goals.
- Follow internal processes, SOPs, and campaign checklists.
- Stay up to date with paid media trends, platform updates, and best practices in social media advertising.
Requirements:
- Minimum 1 year of hands-on experience managing paid social campaigns on Meta/Facebook Ads.
- Ideally 1–3 years of total paid media experience.
- Experience working with eCommerce, DTC, lead generation, or direct-response campaigns.
- Good understanding of Meta Ads Manager and paid social campaign structures.
- Understanding of paid media metrics such as CTR, CPC, CPM, CPA, ROAS, CVR, AOV, LTV, and CAC.
- Ability to analyze campaign performance data and identify opportunities for improvement.
- Experience preparing reports in Google Sheets, GA4, Looker Studio, Whatagraph, or similar tools is preferred.
- Experience with Google Ads is a plus.
- Experience running ads on TikTok, Snapchat, Pinterest, or YouTube is a plus.
- Experience setting up or checking tracking through Google Tag Manager, Meta Pixel, GA4, and UTMs is a plus.
- Experience creating visuals or simple ad concepts using Canva or other design tools is a plus.
- Upper-intermediate written and spoken English skills.
- Strong analytical skills and attention to detail.
- Excellent communication skills, capable of working effectively within a remote team environment.
- Teamwork, ownership, and willingness to take initiative.
- Coachability and willingness to learn through training and feedback.
- Dedication and commitment. This is a full-time role.
- Time tracking is required.
- Working hours are 9am–5pm, Monday to Friday, local time. You’ll need to be available and respond quickly during business hours.
Click on Apply to know more.