Messe Frankfurt GmbH
Website:
messefrankfurt.com
Job details:
Position Overview
Messe Frankfurt (MF), one of the world’s largest trade show, congress, and event organizers, is seeking an experienced Marketing Specialist to creatively, rethink and invigorate the marketing approach for its Technical & Technology shows.
The Marketing Specialist will join the Atlanta-based team at Messe Frankfurt, Inc. This position is accountable for managing the creation and implementation of the overall marketing plan to ultimately achieve increase qualified visitor attendance goals and brand awareness. Additionally, responsible for uncovering marketing channels and ensuring execution of marketing for live and/or digital events.
The ideal candidate can demonstrate proficiency and ingenuity relevant to B2B trade show marketing and promotion practices. An ability to cultivate strong, positive relationships, work effectively in a collaborative team environment, and possess superior speaking, writing, and editing skills.
Education
Bachelor's Degree in Marketing, Communications, or related field, or equivalent combination of education and experience.
Qualifications & Work Experience
- Minimum 3 - 5 years of demonstrated experience with management of B2B print, digital, and social marketing campaigns.
- Demonstrated copywriting skills, including press releases.
- Experience in trade shows or a technical-related industry is a plus.
- Demonstrated knowledge of marketing software, marketing intelligence, and automation, including skills related to data collection, analytics, branding, tracking, social and digital media marketing, content distribution, search engine optimization, and email marketing.
- Expert knowledge of current marketing trends, multimedia, and social media platforms.
Essential Duties And Responsibilities
- Collectively work with Graphic Designer and Marketing Director on design concept, messaging and overall look for each show - which includes the design, layout, and messaging, production and distribution of all promotional literature (printed and electronic) – including, but not limited to the show directory, onsite signage, mailers, digital advertisements, surveys, sales material, websites, seminar schedules, and post-show activities.
- Research and analyze trends to develop a marketing campaign and incentives that identify and effectively promote the shows to its targeted audience.
- Stay knowledgeable of changes in the industry and be able to identify potential areas of growth within the market.
- Copywriting for integrated marketing promotions, including e-mail and direct mail; distribution of marketing materials, including traditional and digital brochures, flyers; copywriting for email blasts, telemarketing, and automated voice mail scripts, and websites; development of promotional videos, brand engagement campaigns, with an ultimate goal of driving attendee acquisition.
- Work with the international brand team in Frankfurt and other subsidiaries to align messaging
- Manage and develop relationships with resource partners
- Provide and review text, images, and data for website development
- Work with the digital team to maintain a clean, attractive, and updated website
- Develop and preserve relationships with all key press and associations in the industry
- Analyze survey data to use in promotional literature for future events
- Ensure the show production schedule is accurate and current in reference to marketing responsibilities
- Provide regularly, a review of current marketing programs to include constructive and proactive approaches to enhance existing methodology
- Seek out and provide new resources and technologies to enhance and increase all marketing vehicle performances
- Increase social media following and engagement on all platforms
Knowledge and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed here are representative of the knowledge, skill, and ability required. Under the American Disabilities Act (ADA), reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to be present in the office
- Ability to travel domestically and internationally up to 10% of the year
- Ability to pass a background check and drug screening test
Physical Demands
The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to work long hours on-site at shows
- Ability to sit, stand, walk, and travel up/down stairs, crouch, stoop, and reach
- Ability to lift up to 25 lbs.
Work Environment
The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Basic office environment
- Trade show environment
The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.
Downloads
- Marketing Specialist, Technical Shows (pdf, 198 KB)
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