Website:
unsw.edu.au
Job details:
Position Summary
The Marketing & Recruitment Analyst supports the delivery of marketing and student recruitment outcomes for UNSW Bengaluru by providing analytics, insights, and performance measurement to inform marketing, product, and student recruitment activities. Operating within UNSW Sydney’s global analytics, governance, and digital frameworks for marketing and recruitment, the role plays a critical role in embedding data-led decision-making and performance accountability within a newly established international campus.
Operating across marketing, recruitment, product, and digital domains, the role focuses on implementing robust measurement frameworks, dashboards, and experimentation approaches to optimise campaign effectiveness, product performance, and return on investment. The position balances strong local execution in Bengaluru with alignment to enterprise data platforms, analytics tools, and governance frameworks in accordance with UNSW.
Accountabilities
Product, Audience & Commercial Insights
- Collect and structure insights from the field (audience feedback, events surveys, TNE competitor monitoring, etc.) to organise a scalable, structured and replicable evidence base
- Support analysis related to product performance, growth opportunities, market entry, competitive intelligence, and go-to-market initiatives.
- Translate complex analytical findings into clear, actionable insights and recommendations for non-technical stakeholders.
Analytics
- Support the localisation and implementation of UNSW Sydney analytics and performance measurement frameworks to meet UNSW Bengaluru’s marketing, product, and recruitment objectives.
- Contribute to the establishment of scalable, consistent research and analytics practices for a growing international campus, aligned to UNSW Sydney defined playbooks, platforms and governance frameworks.
- Provide data and insights to support data-informed decision-making across marketing, product, and student recruitment stakeholders.
Performance Measurement & Optimisation
- Contribute to the development of attribution, lead scoring, and ROI measurement models that support commercial decision-making.
- Deliver ongoing analysis, tracking, and reporting of marketing, digital, product, and student recruitment performance across priority channels and initiatives.
- Investigate trends, drivers, and anomalies in performance data to identify risks, opportunities, and optimisation actions.
- Support test-and-learn and experimentation frameworks to drive continuous improvement in marketing campaign effectiveness and performance outcomes
Data, Dashboards & Visualisation
- Localise or design, build, and maintain dashboards, reports, and visualisations that combine multiple data sources to provide clear performance insights on the Indian market and marketing campaigns.
- Use analytics and visualisation tools (e.g. Power BI, Adobe Analytics or equivalent) to deliver accurate, actionable measurement solutions.
- Ensure data integrity, consistency, and automation across reporting outputs.
Stakeholder Collaboration & Data Governance
- Work closely with marketing, product, student recruitment, and digital teams to align analytics outputs to business needs and priorities.
- Act as a responsible contributor to UNSW’s enterprise marketing data management and governance ecosystem.
- Maintain effective working relationships with UNSW Bengaluru and Sydney-based analytics and data stakeholders to support alignment and knowledge sharing.
Governance, Values & Safety
- Actively demonstrate alignment with the UNSW Code of Conduct and Values.
- Ensure all analytics activities comply with applicable data governance, privacy, and regulatory requirements applicable in India, Australia and UNSW.
- Comply with all health, safety, and wellbeing policies and take reasonable care to ensure actions do not impact the psychosocial or physical health and safety of self or others.
Skills & Experience
Essential
- Relevant tertiary qualification with substantial experience in data analytics, marketing analytics, or a related field, or equivalent competence gained through education, training, or experience.
- Demonstrated capability analysing complex data sets and applying analytical methods to commercial and marketing problems.
- Experience developing dashboards, reports, and performance measurement frameworks.
- Strong communication skills with the ability to translate technical analysis into clear, actionable insights.
- Proven ability to work collaboratively in complex, fast-paced environments.
Desirable
- Experience with analytics and visualisation tools such as Power BI, Adobe Analytics, or equivalent.
- Working knowledge of SQL, Python, Excel, or CRM and marketing technology platforms.
- Experience in higher education, public sector, or similarly regulated environments.
- Experience working in or with international or emerging markets, particularly India.
Key Relationships
- UNSW Bengaluru Leadership
- Marketing, product, and recruitment teams (Bengaluru and global)
- Data, analytics, and digital teams (Sydney and global)
- Technology and platform partners
This Position Description outlines the objectives, responsibilities, skills, experience, and behaviours required to successfully perform the role. The accountabilities may evolve in line with the changing requirements of UNSW Bengaluru as the campus establishes and scales.
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