KG Denim Limited
Website:
kgdenim.com
Job details:
Company Description KG Denim Limited is a diversified textile manufacturer specializing in fashion denim, apparel fabrics including workwear fabrics, and bedlinen, as well as the production and sale of denim jeans and cotton sportswear. The company also owns Trigger, a prominent jeans retail brand in India, providing strong market visibility and brand recognition. KG Denim’s main manufacturing plant is located in Coimbatore, with sales offices in Chennai, Bangalore, Mumbai, Delhi, and New York. The company maintains exclusive representations across multiple international markets. This global presence offers employees exposure to international customers, trends, and business practices in the woven fabrics and apparel sector.
Role Description The Marketing Manager – Woven Fabrics will lead marketing activities for KG Denim’s woven fabric product lines, with a focus on fashion denim and apparel fabrics. This full-time, on-site role is based in the Greater Coimbatore Area and involves close collaboration with production, sales, and design teams. Responsibilities include developing and executing marketing plans, managing brand positioning, and supporting domestic and international sales initiatives for woven denim fabrics. The role involves market research, competitor analysis, pricing support, and preparation of marketing materials such as product catalogs, presentations, and digital assets. The Marketing Manager will engage with key customers and distribution partners, coordinate participation in trade fairs and industry events, track performance metrics, and provide regular reports and insights to senior leadership.
Qualifications
- Strong marketing and sales management skills, including experience in product positioning, campaign development, and customer engagement in the textiles or apparel industry.
- Proficiency in market research and data analysis to understand trends, customer needs, competitor activity, and pricing strategies in denim fabrics.
- Ability to create and manage marketing collateral (brochures, catalogs, presentations) and familiarity with digital marketing tools and platforms.
- Excellent communication, negotiation, and relationship-building skills for working with internal teams, buyers, distributors, and international partners.
- Relevant academic background, such as a bachelor’s degree in Marketing, Textile Technology, Fashion Management, Business Administration, or a related field.
- Experience in B2B marketing, preferably in fabrics, garments, or home textiles, with understanding of export markets and global fashion trends.
- Strong organizational and project management capabilities, with the ability to manage multiple initiatives and meet deadlines.
- Comfort working on-site in a manufacturing and office environment in the Greater Coimbatore Area; willingness to travel for customer visits, trade shows, and market development.
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