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Company Description BGood produces natural honey sourced from the Western Ghats, a region known for its rich biodiversity and medicinal plants. This environment contributes to honey that is naturally loaded with vitamins, minerals, and powerful antioxidants. BGood honey is completely free from artificial colors and flavors, focusing on purity and taste. The product is positioned as a natural energy booster that supports immunity, aids weight management, and contributes to skin, hair, and digestive health. Team members join a brand that promotes wellness and nature-based solutions for everyday living.
Role Description The Creative Marketing Manager is a full-time, on-site role based in Kinfra Park Head Office, Kozhikode. This role is responsible for developing and executing creative marketing campaigns that communicate the benefits and values of BGood honey across digital and offline channels. Day-to-day tasks include crafting brand narratives, leading creative direction for visuals and content, managing marketing calendars, and collaborating with design, sales, and external partners to ensure consistent brand messaging. The person in this role will analyze market trends and customer insights, oversee branding initiatives and promotional activities, and manage projects from concept to launch. The Creative Marketing Manager will also monitor campaign performance, optimize strategies, and help drive brand awareness and growth.
Qualifications
- Strong creative strategy and creative direction skills, with the ability to turn brand values into compelling campaigns.
- Marketing and branding expertise, including experience positioning products and building consistent brand identities.
- Project management capabilities, with proven experience planning, coordinating, and delivering multi-channel marketing initiatives.
- Experience in consumer products or wellness/FMCG is an advantage, especially in food or natural products.
- Proficiency in digital marketing tools, social media platforms, and basic analytics to measure campaign effectiveness.
- Excellent written and verbal communication skills and the ability to collaborate across multidisciplinary teams.
- Bachelor’s degree in Marketing, Communications, Business, Design, or a related field, or equivalent practical experience.
- Demonstrated portfolio or examples of past creative marketing work that shows originality and brand impact.
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