Alchemist Marketing & Talent Solutions
Website:
alchemistindia.net
Job details:
Job Overview:
We are seeking an experienced and dynamic Event Marketing Manager with 6 to 10 years of
expertise in end-to-end event marketing. In this role, you will be responsible for conceptualizing,
planning, sustaining, and executing comprehensive marketing strategies for live entertainment
events and intellectual properties (IPs). The ideal candidate possesses a strong blend of
creative strategic thinking, platform mastery (e.g., BookMyShow), digital promotion planning,
client management, and sponsorship deliverable execution.
Key Responsibilities:
1. Event Conceptualization & IP Generation
● Brainstorm and develop innovative event concepts, creative layouts, and unique ideas
for Intellectual Property (IP) generation.
● Lead the creative storytelling, visual themes, and overall promotional direction for live
entertainment events.
2. End-to-End Event Marketing Strategy
● Formulate and execute comprehensive marketing plans across the entire campaign
lifecycle: pre-launch, sustaining phases, and final execution.
● Design robust digital promotion plans, social media campaign layouts, and content
strategies to drive engagement and ticket sales/attendees.
3. Platform Management & Ticketing Partners
● Oversee end-to-end listings, ticketing configurations, promotional placements, and
special offers on platforms like BookMyShow, Paytm Insider, and other relevant
ticketing portals.
● Maximize platform visibility and conversion rates through strategic partnerships and
featured listings.
4. Client Management & Sponsorship Handling
● Serve as the primary point of contact for clients, partners, and key stakeholders.
● Handle sponsorship relations from pitching to tracking and fulfilling all contractual
marketing deliverables on-ground and digitally.
5. Presentations, Reporting & Analytics
● Build high-impact client decks, pitch presentations, and campaign reports using
PowerPoint/Keynote, and present them confidently to stakeholders.
● Maintain data tracking, budget allocations, ticket sale analysis, and ROI metrics using
Advanced Excel.
Key Requirements & Qualifications:
● Experience: 6 to 10 years of proven experience in event marketing, live entertainment,
agency, or brand experience domain.
● Platform Knowledge: Deep familiarity with BookMyShow, Paytm Insider, and similar
ticketing/event promotion platforms.
● Technical Skills: Advanced proficiency in MS Excel and PowerPoint / Presentation
tools. Excellent presentation skills.
● Creative & Strategic Acumen: Strong ability to contribute to creative layouts, campaign
concepts, copy ideas, and IP creation.
● Sponsorship Management: Proven experience in client servicing, sponsor onboarding,
and on-ground/digital deliverable execution.
● Location: Based in or willing to work in Gurgaon (Preferred).
Click on Apply to know more.
