Website:
vanikabir.com
Job details:
Brand Strategy & Marketing Lead
Maximum Compensation: ₹1,00,000 per month
Please note: ₹1,00,000 per month is the maximum approved compensation cap for this role. Final compensation may be lower depending on experience, skill set, interview performance, role fitment, and overall suitability.
Location: Gurugram
Work Mode: Full-time | On-site
About the RoleWe are looking for a Brand Strategy & Marketing Lead to strengthen, evolve, and scale the brand presence of our D2C e-commerce luxury niche business.
This is a brand-first role with responsibility across brand positioning, consumer communication, campaign strategy, content direction, launches, GTM, digital marketing, customer experience, and overall market perception.
We are looking for someone who can think beyond individual campaigns and build a strong, differentiated, premium brand while keeping commercial and business outcomes in mind.
Key ResponsibilitiesBrand Strategy & Positioning- Own and strengthen overall brand positioning, messaging, identity, tone of voice, and market perception.
- Define how the brand should be perceived across different customer segments and touchpoints.
- Build clear messaging frameworks for products, categories, campaigns, and launches.
- Ensure consistency across website, social media, advertising, packaging, content, and customer communication.
- Identify opportunities to improve brand differentiation and long-term brand equity.
Brand Marketing- Develop and execute the overall brand marketing calendar.
- Plan integrated campaigns across digital, social, content, influencers, partnerships, CRM, and other relevant channels.
- Translate business priorities into compelling consumer-facing campaigns.
- Ensure every campaign has clear objectives, messaging, audience definition, and measurable outcomes.
- Balance brand building with commercial impact.
Go-To-Market & Product Launches- Lead GTM strategy for new products, collections, campaigns, and launches.
- Define target audience, positioning, communication, launch channels, promotional strategy, and timelines.
- Coordinate with internal teams and external partners for seamless execution.
- Build structured pre-launch, launch, and post-launch plans.
- Analyse launch performance and improve future GTM strategy.
Consumer & Market Insights- Develop a strong understanding of customer motivations, behaviours, preferences, and purchase triggers.
- Conduct competitor, category, and market analysis.
- Identify consumer trends relevant to the brand.
- Use customer insights to influence messaging, offers, campaigns, product presentation, and brand strategy.
- Identify gaps and opportunities within the market.
Content & Communication Strategy- Guide the overall content strategy across brand channels.
- Develop campaign briefs, communication frameworks, and messaging direction.
- Ensure content remains premium, distinctive, relevant, and consistent.
- Work closely with creative, social, influencer, and content teams.
- Maintain strong quality control across all brand-facing communication.
D2C & E-commerce Brand Experience- Improve how the brand is experienced across the website and digital customer journey.
- Strengthen product storytelling, merchandising, landing pages, offers, and communication.
- Ensure the website reflects the desired premium/luxury positioning.
- Work with relevant teams to improve customer engagement and conversion without compromising brand quality.
- Identify opportunities to improve retention and repeat customer experience.
Digital & Performance Marketing Collaboration- Work closely with performance marketing teams/agencies across Meta, Google, and other relevant platforms.
- Provide brand, messaging, creative, and audience direction for paid campaigns.
- Understand key digital metrics including CAC, ROAS, conversion rate, AOV, revenue, and repeat purchase behaviour.
- Use performance insights to improve future campaigns and communication.
- Ensure performance marketing supports the broader brand strategy.
Team & Agency Leadership- Coordinate internal marketing resources, agencies, freelancers, creators, and external partners.
- Set clear briefs, timelines, deliverables, and quality expectations.
- Review creative and campaign outputs before execution.
- Ensure different marketing functions operate with one unified brand direction.
- Build accountability around execution quality and business outcomes.
What We Are Looking For- Strong experience in Brand Strategy, Brand Marketing, Consumer Marketing, Integrated Marketing, or Brand Management.
- Experience with D2C, e-commerce, consumer, premium, luxury, lifestyle, wellness, beauty, fashion, jewellery, spiritual, or niche brands preferred.
- Strong understanding of brand positioning, customer psychology, communication, and storytelling.
- Experience planning and executing integrated campaigns and product launches.
- Strong creative judgement with commercial thinking.
- Good understanding of digital marketing, performance marketing, and e-commerce.
- Ability to translate business objectives into effective marketing strategy.
- Comfortable working directly with founders/senior leadership.
- Strong ownership and execution mindset.
- Ability to manage multiple teams, agencies, campaigns, and priorities simultaneously.
Preferred Experience AcrossBrand Strategy | Brand Management | Consumer Marketing | Integrated Marketing | GTM | Product Launches | Campaign Strategy | D2C | E-commerce | Content Strategy | Influencer Marketing | Digital Marketing | Customer Insights | Brand Communication | Revenue Growth
This Role May Not Be Suitable If Your Experience Is Primarily Limited To- Only social media management
- Only content creation
- Only performance marketing
- Pure agency/client servicing
- Pure operations
- Campaign execution without strategic ownership
- Creative work without business or commercial understanding
We are looking for someone who can take a holistic view of the brand — from positioning and storytelling to campaigns, customer experience, GTM, and measurable business impact.
CompensationMaximum Compensation: ₹1,00,000 per month
This is the maximum approved cap for the position. Candidates should apply only if they are comfortable considering an opportunity within this compensation bracket.
The final offer may be lower depending on experience, skill set, interview performance, role fitment, and overall suitability.
Click on Apply to know more.
