Verona Matchmaking
Website:
verona.club
Job details:
Who we are
Verona is an authenticated matchmaking community designed exclusively for the modern, global Indian. We’re on a mission to foster fulfilling partnerships that last lifetimes. In a country where dating app disillusionment abounds, Verona makes the matchmaking process delightful—and effective.
Verona was founded by two serial entrepreneurs Mr. Poshak Agrawal and Mr. Rahul Subramaniam, and backed by some of the biggest names in global technology, such as Mr. Michael Novogratz (ex-Fortress Investment Group, CEO of Galaxy Group Investments) & Mr. Rishi Jaitly (ex-Twitter CEO for Asia, Middle East, and Africa).
Security and Science make the basis of Verona where before matchmaking there will be Fintech-grade authentication to ensure fraud detection. Through a deep appreciation for the science of compatibility, with Verona, we will be using AI for matchmaking based on an individual's core & shared values.
The 3 S’s of Verona - Standards, Security, and Science
Role Brief
India needs to be happier. Happy societies require deep and meaningful relationships. By bringing science to love, we want to transform the way Indians seek lifelong partners.
The Head of Marketing will own Verona's brand story and everything that shapes how India sees, hears, and trusts Verona — positioning, content, social, media, and campaigns. This is a role for someone who believes trust is built, not bought — that the right story, told consistently and well, is what makes people believe Verona is the platform they can hand their most important decision to. You will work closely with the Founders.
Location - Gurgaon
Key skills:
- Strong strategic thinking and creative judgment, with a track record of building and scaling brands and achieving measurable results
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Proven ability to lead a creative or content function (brand, social, media) end-to-end
- Experience managing brand collaborations, partnerships, and media/content production
- Sharp eye for storytelling, culture, and emerging trends — balanced with data-informed decision-making
- Deep understanding of social media platforms, content/media production workflows, and brand analytics tools
Education and Experience-
- Master’s degree in Marketing, Communications or related field from Tier 1 colleges in India and abroad
- 5-7 years of experience in brand and marketing leadership roles, preferably within the consumer tech or D2C
- Proven track record of building brand awareness, affinity, and trust through innovative marketing and storytelling
Key Responsibilities:
- Brand Strategy and Storytelling
- Own Verona's brand story end-to-end — positioning, tone of voice, and narrative across every touchpoint
- Define and evolve brand identity and creative direction as the company scales
- Develop Verona's positioning blueprint, audience architecture, and messaging framework, ensuring the narrative carries consistently from top-of-funnel advertising through to the product and application experience
- Social Media and Content Strategy
- Own Verona's social media presence and content strategy across platforms
- Direct always-on and campaign-specific content calendars, working closely with the Media Labs team
- Ensure a cohesive brand story across all platforms, adapting tone and format to each channel's audience while keeping the core narrative consistent
- Track content performance and iterate based on engagement and brand impact
- Campaigns and Partnerships
- Craft and execute multi-channel marketing campaigns — digital, social, influencer, content, and experiential
- Manage brand collaborations and partnerships that drive mutual value and reach
- Ensure cohesive messaging across all internal teams and external partners
- Explore and test alternate channels for user acquisition and brand building — PR, SEO, influencer campaigns, OOH, and events
- Market Research and Competitive Strategy
- Lead market research and competitive analysis to inform brand positioning
- Benchmark Verona against competitors and industry best practices
- Anticipate market and cultural shifts and adapt brand strategy accordingly
- Team Leadership and Development
- Build, mentor, and lead a high-performance marketing & content team, fostering a collaborative and innovative environment
- Empower team members to achieve ambitious goals, encouraging ongoing learning and professional development
- Set clear expectations, provide constructive feedback, and conduct regular performance reviews to ensure team success
Like what you’ve heard? Great, apply now!
As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work.
Apply here-:
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