BizEdge
Website:
bizedgecsp.com
Job details:
Job Summary
The Marketing Manager will be responsible for planning, executing, and overseeing marketing campaigns across multiple channels. This role requires a combination of strategic thinking, team management, client servicing, and digital marketing expertise to drive successful marketing initiatives for both the company and its clients.
Key Responsibilities
- Develop and implement marketing strategies that align with business objectives and client goals.
- Plan, manage, and optimize digital marketing campaigns across social media, search engines, email marketing, and other digital platforms.
- Oversee content creation, ensuring consistency in brand messaging and quality across all marketing materials.
- Manage and mentor the marketing team, including designers, content creators, and digital marketing specialists.
- Coordinate with internal teams to ensure timely delivery of marketing campaigns and projects.
- Monitor campaign performance, analyze key metrics, and provide actionable insights to improve results.
- Conduct market research, competitor analysis, and industry trend monitoring.
- Manage client relationships and participate in strategy discussions, presentations, and campaign reviews.
- Oversee social media strategy, content calendars, and community engagement activities.
- Collaborate with the sales and business development teams to support lead generation initiatives.
- Manage marketing budgets and ensure efficient allocation of resources.
- Ensure all marketing activities are aligned with brand guidelines and industry best practices.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 4–6 years of experience in marketing, with at least 2 years in a managerial or leadership role.
- Strong understanding of digital marketing, social media marketing, content marketing, SEO, and paid advertising.
- Experience managing multiple projects and campaigns simultaneously.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Experience with marketing tools such as Google Analytics, Meta Business Suite, Google Ads, LinkedIn Campaign Manager, and CRM platforms.
- Ability to lead teams, manage deadlines, and work in a fast-paced environment.
Preferred Qualifications
- Previous experience working in a marketing, advertising, or creative agency.
- Experience handling international clients and multi-market campaigns.
- Knowledge of performance marketing and lead generation strategies.
- Experience managing creative and digital teams.
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