Website:
tamatartalent.com
Job details:
Build the marketing engine that takes an education ERP platform to more universities and institutional customers.
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The mandate
Turn market insight into qualified demand. This role owns the path from identifying the right institutional audiences to planning campaigns, enabling sales, activating new channels, and proving marketing's contribution to pipeline and growth.
Where You'll Make the Difference
Set the market direction
Build marketing plans around business priorities, define target segments, map institutional buyer journeys, and use competitor and market intelligence to sharpen positioning and campaign choices.
Create demand with Sales
Generate and qualify B2B leads, design nurturing and engagement journeys, and work closely with Sales and Business Development to move interest into opportunities. You will also identify and test new growth channels.
Run the digital and content engine
Own the connected system across website, SEO, social media, email, online campaigns, and analytics. Translate the product story into useful brochures, presentations, case studies, newsletters, campaign assets, and sales collateral.
Build presence in the education ecosystem
Plan marketing around exhibitions, conferences, seminars, webinars, and other education-sector events. Ensure each event has a clear audience, campaign plan, brand presence, and follow-through mechanism.
Make performance visible
Establish the operating rhythm for campaign reporting, lead performance, conversion, ROI, and management updates. Use the data to improve channel allocation, campaign quality, and execution speed.
The Profile That Will Thrive
You are strategic, data-driven, and comfortable operating close to revenue. You understand that enterprise marketing is rarely a single campaign - it is a connected journey across research, messaging, digital touchpoints, sales follow-up, and long buying cycles.
You Should Bring
- A strong grounding in B2B marketing strategy and institutional buyer journeys
- Proven ability to generate and qualify B2B leads
- End-to-end campaign planning and execution
- Working knowledge of social media, SEO, email, websites, digital campaigns, and analytics
- Market research, competitive intelligence, and segment mapping skills
- Strong written communication and cross-functional coordination
- A metrics-first approach to decisions and performance
- The ability to work closely with Sales and Business Development
A Meaningful Advantage
Experience in SaaS, ERP, education technology, or the education sector - especially with technology products sold to institutional decision-makers.
Practical Details
Role Marketing Lead Business B2B enterprise software for universities and educational institutions Work model Hybrid / Remote Locations Rajkot or Mumbai Reporting to Head / Management
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This role is for a marketer who wants clear ownership of growth - from first market insight to qualified opportunity, with the numbers to show what worked.
Click on Apply to know more.