Flow Realty India
Website:
flowrealty.in
Job details:
Job Title: Marketing Lead
Location: Bengaluru
Experience: 5+ years
About Us
Flow Realty is a fast-growing real estate mandate company working with leading developers across Bengaluru, Hyderabad, Bhubaneswar and Mysuru. We run the full GTM stack for our partners — positioning, campaign communication, media, pre-sales and conversion. We're looking for a Marketing Lead to own execution across a portfolio of live projects.
Role Overview
You will own the day-to-day execution of GTM and brand for a defined set of projects. This means turning strategy into live campaigns — briefs, creative, media, funnel — and being accountable for what goes out and what it delivers. You'll work directly under the Head of Marketing & Strategy, who sets direction; you own the ground.
Key Responsibilities
Execute end-to-end GTM plans for assigned projects — launch, sustenance, and inventory push phases.
Write and manage campaign communication across digital, print, OOH and WhatsApp; ensure copy is on-brief and on-brand before it goes live.
Brief and manage creative and digital agencies — timelines, quality control, revision cycles, and delivery against agreed KPIs.
Track and report performance marketing outcomes: CPL, lead quality, cost per site visit, cost per booking. Flag deviations early with a proposed fix.
Conduct market and competition research — pricing, inventory, launch activity, positioning — and convert it into usable inputs for pricing and campaign decisions.
Work daily with the Pre-Sales team on funnel health, lead routing, and feedback loops between campaign output and call outcomes.
Maintain working relationships with developer partner marketing teams for approvals, assets, and site-level coordination.
Prepare campaign reviews, performance decks, and market insight summaries for senior management.
Qualifications
MBA in Marketing or Business preferred; strong practitioners without one will be considered.
3–5 years in real estate marketing, a digital/creative agency, or a consumer brand with heavy campaign ownership.
Hands-on with Meta and Google Ads reporting — you should be able to read a dashboard and tell us what's wrong with it.
Sharp written English. Copy judgement matters more than copy volume.
Strong analytical and coordination skills; comfortable chasing five agencies and four site teams in the same week.
Willing to travel across our city footprint.
Click on Apply to know more.