Cadila Pharmaceuticals Limited
Website:
cadilapharma.com
Job details:
Company Overview:
Cadila Pharmaceuticals is one of the largest privately held pharmaceutical companies in India, with a legacy spanning over seven decades. The company operates across multiple therapeutic segments, including cardiovascular, gastrointestinal, respiratory, and dermatology, with a robust presence in both domestic and international markets. Headquartered in Ahmedabad, Cadila integrates research-driven innovation with large-scale manufacturing capabilities to deliver affordable healthcare solutions globally. The organization fosters a culture of scientific excellence and operational agility, supporting a vast network of healthcare professionals and patients.
Role Overview:
As the Marketing Head for the Derma division, you will spearhead the strategic direction and commercial success of our dermatology portfolio. This role involves leading cross-functional teams to translate clinical insights into high-impact brand strategies that resonate with dermatologists and key opinion leaders. You will work closely with sales leadership, medical affairs, and digital teams to ensure seamless execution of product launches and lifecycle management. Your efforts will directly influence market share growth, brand equity, and the overall profitability of the dermatology business unit in a highly competitive landscape.
Key Responsibilities:
- Formulate and execute comprehensive brand strategies for the dermatology portfolio to drive market penetration and achieve revenue targets.
- Lead the product lifecycle management process, from identifying market gaps and clinical needs to successful commercialization of new formulations.
- Direct digital marketing initiatives to enhance brand visibility and engagement with healthcare professionals through targeted multi-channel campaigns.
- Collaborate with the sales force to provide them with effective promotional tools, scientific literature, and training to improve field-level performance.
- Analyze market trends, competitor activities, and patient insights to refine product positioning and maintain a competitive edge.
- Manage marketing budgets and resource allocation to ensure optimal return on investment across all promotional activities.
Required Skillset:
- Demonstrated expertise in pharmaceutical brand management with a deep understanding of the dermatology therapeutic area.
- Proven ability to design and implement data-driven product strategies that align with long-term business objectives.
- Strong leadership capabilities to mentor marketing teams and foster collaboration across sales, medical, and supply chain functions.
- Proficiency in leveraging digital platforms and analytics to track campaign performance and optimize customer engagement.
- Excellent communication and interpersonal skills, essential for building relationships with key opinion leaders and internal stakeholders.
- A minimum of 10 to 15 years of progressive experience in pharmaceutical marketing, with a track record of managing high-growth portfolios.
- A postgraduate degree in Management (MBA) from a reputed institute, complemented by a strong background in life sciences or pharmacy.
- Ability to work effectively in an on-site environment at our Ahmedabad headquarters, driving operational excellence through consistent presence and team engagement.
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