RAJPARIS Civil Constructions - RCC
Website:
rajparis.in
Job details:
Job Title: Marketing Executive
Department: Marketing
Industry: Real Estate & Construction
Location: Chennai
Reports To: Marketing Manager / Head of Marketing
Job Summary
We are looking for a dynamic and result-oriented Marketing Executive to support and execute marketing activities for the company's real estate and construction projects. The candidate will be responsible for implementing marketing campaigns, coordinating with agencies and vendors, generating project visibility, supporting lead generation, and ensuring effective promotion of the company's projects across various marketing channels.
Key Responsibilities
- Plan and execute marketing activities for ongoing and upcoming real estate projects.
- Support the development and implementation of project-wise marketing strategies and campaigns.
- Coordinate with digital marketing agencies, advertising agencies, media partners, designers, printers, and other vendors.
- Manage and coordinate marketing activities across digital and offline channels.
- Assist in planning and executing social media campaigns, Google Ads, Meta Ads, property portal promotions, and other digital marketing activities.
- Coordinate the creation of marketing materials such as brochures, flyers, hoardings, standees, banners, advertisements, and project presentations.
- Ensure all marketing materials contain accurate project information and comply with company guidelines and applicable real estate advertising requirements.
- Monitor and coordinate project branding and visibility at project sites and other promotional locations.
- Coordinate with the Pre-Sales and Sales Teams to understand lead requirements and support lead generation initiatives.
- Track marketing-generated leads and coordinate with the Pre-Sales Team for timely follow-up.
- Monitor campaign performance, lead generation, cost per lead, and conversion data.
- Prepare regular marketing activity and campaign performance reports for management.
- Conduct market research and monitor competitor activities, pricing, promotions, and marketing strategies.
- Identify new marketing opportunities and promotional channels to improve project visibility and lead generation.
- Coordinate property exhibitions, real estate fairs, events, open houses, project launches, and promotional activities.
- Manage relationships with external vendors and ensure timely execution of marketing activities.
- Maintain proper records of marketing expenses, vendor quotations, purchase orders, invoices, and campaign activities.
- Support the Marketing Manager in preparing annual and project-wise marketing budgets.
- Ensure timely execution of marketing campaigns as per approved schedules and budgets.
- Visit project sites and promotional locations to monitor branding and marketing activities.
- Perform other marketing-related duties assigned by the management.
Required Skills
- Strong communication and coordination skills.
- Good knowledge of real estate marketing and promotional activities.
- Knowledge of digital marketing, social media, and online advertising platforms.
- Good understanding of lead generation and customer acquisition.
- Strong vendor and agency coordination skills.
- Good negotiation and follow-up skills.
- Creative thinking and ability to develop new marketing ideas.
- Good analytical and reporting skills.
- Proficiency in MS Office and basic knowledge of digital marketing tools.
- Ability to manage multiple projects and meet deadlines.
Qualification & Experience
- Any Graduate / Post Graduate in Marketing, Business Administration, or a related field.
- 5 years of experience in Marketing, preferably in the Real Estate & Construction Industry.
- Experience in handling real estate project marketing, digital marketing, advertising, branding, and lead generation will be an added advantage.
Key Performance Indicators (KPIs)
- Successful execution of marketing campaigns.
- Number and quality of leads generated through marketing activities.
- Cost per lead and campaign ROI.
- Project brand visibility and market reach.
- Timely execution of marketing activities.
- Vendor and agency performance.
- Marketing budget adherence.
- Contribution to site visits and sales enquiries.
- Digital engagement and campaign performance.
Preferred Candidate
A proactive, creative, and result-oriented marketing professional with good knowledge of real estate and construction marketing, strong coordination skills, and the ability to manage multiple marketing activities and vendors effectively while supporting lead generation and business growth.
Click on Apply to know more.