Rajiv Plastic Industries
Website:
rajivplastics.com
Job details:
Company Description Rajiv Plastic Industries is one of Asia’s leading manufacturers of Color & Additive Masterbatches and Polymer Compounds, serving over 1,200 customers in more than 55 countries. Established in 1978, the company operates three manufacturing facilities with an installed capacity of 76,000 MTPA and three R&D laboratories. It is the only masterbatch manufacturer in Asia capable of producing resin-specific masterbatches for over 32 different resins, including engineering plastics such as PC, PMMA, PA 6, PA 6-6, SAN, ABS, and PES. Rajiv Plastic Industries is an approved vendor to global brands in household products, electrical appliances, consumer goods, construction, automotive, and automotive OEM segments, and holds ISO 9001:2015, IATF 16949:2016, and ISO 17025:2017 certifications. Recognized as a prestigious Star Export House by the Government of India, its “Akurate” brand stands for quality, consistency, and reliability.
Role Description This is a full-time remote role for a Marketing Executive at Rajiv Plastic Industries. The Marketing Executive will develop and implement marketing plans to support business growth across key domestic and international markets. Daily activities include conducting market research, analyzing customer and competitor data, and identifying opportunities for new segments and applications. The role involves collaborating with sales teams to create campaigns, marketing materials, and digital content that promote the company’s products and brand. The Marketing Executive will monitor campaign performance, prepare regular reports, and coordinate with internal stakeholders to ensure consistent messaging and alignment with strategic objectives.
Key Responsibilities
- Identify, generate, and qualify new business leads from industries such as Injection Moulding, Extrusion, Blow Moulding, Automotive Components, and other plastic processing industries.
- Develop new customers and expand the company's customer base.
- Approach potential customers and understand their technical and commercial requirements.
- Coordinate closely with the R&D team for development of colours, masterbatches, compounds, and other customized products for new and existing customers.
- Maintain and regularly update the computerized business lead/marketing database, including lead status, follow-ups, opportunities, and conversions.
- Conduct regular visits to customer sites/plants to identify new business opportunities and understand customer requirements.
- Build and maintain strong relationships with key personnel in Purchase, Technical, R&D, and other relevant departments of customer organizations.
- Follow up with customers regarding quotations, samples, trials, orders, deliveries, and payments.
- Prepare monthly sales and marketing reports and regularly track individual performance against targets.
- Monitor market trends, customer requirements, competitor activities, and potential business opportunities.
- Coordinate internally with Sales, R&D, Production, Quality, and Accounts teams to ensure smooth execution of customer requirements.
- Willingness to travel extensively across India, including overnight travel, for customer meetings and business development activities.
Qualifications & Requirements
- Bachelor's degree in Chemistry, Polymer Engineering, Plastics Engineering, or a related field.
- Minimum 2 years of proven sales/marketing experience in Masterbatches, Polymer Compounds, Dyes & Pigments, Additives, or related plastic/polymer industries.
- Freshers from Chemistry background may also apply; training will be provided to suitable candidates.
- Strong technical understanding of Masterbatches, Additives, Pigments, Colours, and Polymer Compounds.
- Good business development and customer relationship management skills.
- Excellent communication and interpersonal skills.
- Fluency in English and Hindi is required.
- Good working knowledge of MS Office, Excel, Email, and other computer applications.
- Ability to maintain accurate sales/lead records and prepare periodic reports.
- Strong follow-up, negotiation, and problem-solving skills.
- Self-motivated, target-oriented, and willing to work extensively in the field.
- Must be willing to travel across India, including overnight travel, as required.
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