Website:
sdsbykushalshah.com
Job details:
Position: PR & Marketing Executive
Location: Kala Ghoda, Mumbai
Experience: 2+ years
ABOUT SDS by KUSHAL SHAH
• SDS by KUSHAL SHAH is a men’s luxury brand specializing in Prêt, Couture, and Bespoke.
• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.
• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.
• Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.
• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.
KEY RESPONSIBILITIES :
1. Brand Marketing Strategy & Campaign Planning- Assist in planning and executing integrated marketing strategies aligned with brand objectives.
- Develop annual, seasonal, and collection launch marketing plans.
- Coordinate campaigns across retail, digital, PR, influencer marketing, and events.
- Work closely with Design, Retail, Social Media, and Visual Communication teams to ensure unified campaign execution.
2. Public Relations & Media Management- Build and maintain relationships with fashion editors, journalists, media houses, stylists, celebrities, and PR agencies.
- Coordinate press releases, media kits, brand announcements, and editorial opportunities.
- Track print, digital, television, and online media coverage.
- Manage celebrity dressing opportunities and media requests.
- Maintain an updated PR database and media contact lists.
3. Brand Collaborations & Partnerships- Identify and execute collaborations with luxury brands, influencers, designers, hotels, artists, and lifestyle partners.
- Coordinate influencer gifting, collaborations, and paid partnerships.
- Research potential strategic partnerships that align with the brand's positioning.
- Manage communication and follow-ups with external collaborators.
4. Campaign Execution & Photoshoot Coordination- Coordinate campaign shoots, lookbook shoots, editorials, and collection launches.
- Liaise with photographers, stylists, creative agencies, production houses, models, HMU artists, and vendors.
- Ensure all marketing deliverables are completed within timelines and budgets.
- Assist during photoshoots, launch events, and marketing activations.
5. Marketing Communication- Coordinate email marketing campaigns, WhatsApp broadcasts, newsletters, invitations, and customer communications.
- Ensure all communication reflects the brand's luxury positioning and tone of voice.
- Support the creation of campaign messaging, product narratives, and launch communication.
- Coordinate marketing collateral for retail, exhibitions, and events.
6. Events, Retail Activations & Brand Experiences- Plan and execute luxury retail events, trunk shows, exhibitions, collection previews, and client experiences.
- Coordinate event logistics, guest management, invitations, and vendor communication.
- Support in creating memorable customer experiences during launches and activations.
- Work with retail teams to ensure seamless event execution.
7. Market Research & Competitive Analysis- Conduct ongoing research on luxury fashion, consumer behavior, competitors, and market trends.
- Monitor competitor campaigns, collaborations, pricing, and marketing initiatives.
- Identify opportunities to strengthen the brand's positioning.
- Present research findings and recommendations to the leadership team.
8. Marketing Analytics & Reporting- Track campaign performance, ROI, media coverage, influencer performance, and customer engagement.
- Prepare structured weekly and monthly marketing reports.
- Monitor campaign budgets, timelines, and deliverables.
- Recommend improvements based on campaign insights and analytics.
9. Cross-Functional Coordination- Collaborate with Design, Production, Retail, Social Media, Photography, Visual Communication, and E-commerce teams.
- Coordinate with external agencies, vendors, influencers, media partners, and event partners.
- Maintain project trackers and ensure timely execution of all marketing initiatives.
- Ensure seamless communication across departments throughout campaign execution.
10. Trend Research & Brand Innovation- Stay updated with global luxury fashion, branding, retail, and marketing trends.
- Research innovative campaign formats, experiential marketing ideas, and consumer engagement strategies.
- Recommend creative concepts that strengthen the brand's luxury positioning.
- Continuously identify new opportunities for brand awareness and customer acquisition.
Primary Requirements:
- Effective communication skills
- Proficiency in Microsoft Office and creative tools like Adobe Softwares, canva, etc
- The ability to work efficiently under pressure
- Presentable and fashionable
- Excellent organizational and time management skills
- Strong analytical and problem solving skills
- Preferred prior experience and knowledge in: Fashion, Luxury, Lifestyle.
- Preferred if any previous writing experience
- Possess basic computer skills
- Be familiar with the concept of Search Engine Optimization (SEO)
- The ability to work efficiently under pressure
- Excellent organizational and time management skills
Interested candidates, please send us your resume at careers@sdsbykushalshah.com.
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