Marketing Communications
Linde Engineering
- Location
- Vadodara, Gujarat, India
- Job type
- Full-time
Required skills
- business objectives
- CMS
- content marketing
- copywriting
- digital marketing
About the role
Linde Engineering
Website:
linde-engineering.com
Job details:
- Website Management
- Content Strategy
- Technical Writing
- Press Releases
- Newsletters
- B2B Social Media
- LinkedIn Marketing
- Content Management Systems (CMS)
- SEO
- GEO
- Digital Marketing
- Landing Pages
- Brand Communications
- Corporate Communications
- Content Optimization
- Stakeholder Management
- Copywriting
- Editorial Planning
- Analytics.
Key Responsibilities
- Manage and continuously optimize website content to enhance visibility, engagement, and user experience.
- Develop high-quality content including press releases, newsletters, marketing collateral, web content, and landing pages.
- Create and translate technical information into compelling customer-focused content.
- Drive B2B social media strategy, content planning, and channel management.
- Support integrated marketing and communication campaigns across digital channels.
- Collaborate with business and technical stakeholders to develop impactful internal and external communications.
- Apply SEO best practices; knowledge of GEO (Generative Engine Optimization) is an advantage.
- Ensure all content aligns with brand guidelines and business objectives.
Required Skills & Experience
- 4-7 years of experience in Marketing Communications, Content Marketing, or Corporate Communications.
- Strong website management and content publishing experience.
- Excellent writing, editing, and storytelling skills.
- Experience developing technical and marketing content.
- Proven B2B social media communication experience, particularly LinkedIn.
- Familiarity with CMS platforms, SEO, digital analytics, and content optimization tools.
- Knowledge of GEO and AI-driven content optimization is a plus.
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