Here Quality Excellence Pvt. Ltd
Website:
herequality.com
Job details:
Position: Marketing Executive
Department: Marketing
Educational Qualification: Bachelor’s degree in marketing, Business Administration, Commerce, Engineering, or a related field; MBA/BBA preferred.
Certifications: Certification in Digital Marketing, CRM, B2B Sales & Marketing, Market Research, or Business Communication will be preferred.
Location: Haripura, Jarod, Vadodara
Experience Required: 2–3 years
Salary: ₹5.5 LPA – ₹7.5 LPA
Reporting To: Techno-commercial Manager (interim); functionally under the Marketing Manager once appointed.
Subordinates: None (individual-contributor role)
Job Purpose
To execute B2B marketing activities, generate and qualify business opportunities, support customer communication and sales enablement, conduct market research, and coordinate with internal teams to convert enquiries into commercial opportunities.
Key Responsibilities
- Execute B2B marketing activities through LinkedIn, email, website, direct outreach, events, and customer visits.
- Identify target customers, market opportunities, competitors, and emerging business trends.
- Generate, qualify, and maintain leads and opportunities in the CRM.
- Handle customer enquiries, follow-ups, samples, quotations, trials, and required documentation.
- Prepare presentations, product profiles, marketing content, emailers, and sales-enablement materials.
- Support exhibitions, trade fairs, webinars, customer demonstrations, and promotional activities.
- Coordinate with Sales, R&D, NPD, Quality, Production, Planning, Packaging, Dispatch, and Finance teams.
- Maintain customer databases, enquiry trackers, campaign records, and weekly/monthly MIS.
- Monitor lead generation, follow-ups, conversions, campaign performance, and customer engagement.
- Identify gaps and implement improvements to strengthen lead generation, customer engagement, and business conversion.
Technical Skills
- CRM & Lead Management
- MS Excel & MIS Reporting
- Market & Competitor Research
- Digital Marketing & LinkedIn
- Sales & Marketing Analytics
- PowerPoint & Presentation Development
Soft Skills Required
· Proactive, presentation skills, effective communication, time management skills.
· Root cause analysis, systematic problem solving (SPS) skill, continue improvement.
Good to Have
- Experience in Food, FMCG, Bakery, Chocolate, or HORECA industry.
- Exposure to CRM, LinkedIn, Email Marketing, and Digital Marketing.
- Experience in Trade Exhibitions and B2B Customer Engagement.
- Knowledge of Market Research and Lead Generation.
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