Website:
pathfinder.build
Job details:
Function: Marketing
Location: Bangalore, 6 days WFO
Reports to: Founders
The Studio
We are a Strategy Studio for Startups. When founders make better choices, they
don't just experiment with innovation but rather redefine markets and leave
lasting impact. Our mission is to build strategic roadmaps for these early-stage
startups through Pathfinder's proprietary frameworks.
The Role
As a Marketing Associate, you're the operator who keeps Pathfinder's marketing
engine running. With our existing Content and Design capabilities, your role is to
coordinate them and execute - building on their work and amplifying our
distribution across every channel we're in, digital and physical. You'll turn the
team's thinking into demand and attention we can act on.
The work moves fast and rarely runs in a straight line. That's why we work from
one space, six days a week: it's the simplest way to keep up with each other.
The Work
Digital
● Build and steward Pathfinder's brand persona, keeping the voice consistent
wherever it shows up.
● Orchestrate campaigns across the funnel - visibility, awareness, newsletter
subs - on social channels (LinkedIn, Youtube, Instagram, Reddit, and the
rest), watching how the message lands.
● Coordinate the Content and Design teams, then shape their work into a
coherent push and get it in front of the right audiences.
● Run email and CRM through Mailchimp/HubSpot - lists, automations, and
lead tracking.
● Keep the website current and apply SEO and AEO basics, tracking how
search performs.
● Maintain dashboards across LinkedIn Analytics and Notion, and turn them
into clear weekly reads.
● Lean on GenAI tools for drafts, variations, and creative alignment.
Experiential
● Grow Pathfinder's community through events, collaborations, and
partnerships, owning them end to end.
● Lead PR and founder visibility - getting us into the right rooms, press, and
feeds.
● Work with design and multimedia partners to push our formats forward,
from static posts toward video, interactive decks, and podcasts.
● Turn those moments back into content, feeding what's worth keeping into
our digital channels.
The Craftset
We value precision and reliability in performance. To thrive here, you'll bring:
● Build Cadence - Streamline parallel threads so every track keeps moving.
● Brand Fluency - Understand our voice and ways of thinking, and align
everything you ship to it.
● Detail Discipline - Track metrics, dashboards, and lists with accuracy and
consistency.
● Imagination Over Imitation - Reason out what works, then bring a fresh
angle rather than a borrowed one.
● Ownership - Take work end to end, owning the outcome irrespective of the
result.
The Fit
● 1-3 years in digital marketing or growth, ideally in a startup or dynamic
work environment.
● Use Gen AI tools to sharpen the work, not just speed it up.
● Can write clear, adaptable copy.
● Any undergraduate/postgraduate degree.
Click on Apply to know more.
