Website:
capitalxb.com
Job details:
Marketing & Sales Analyst
Company: CapitalXB
Experience: 3-5 Years
Location: Mumbai
Employment Type: Full-time
About the Role
CapitalXB is looking for a Marketing & Sales Analyst with Marketing as the core function. The role will focus on B2B marketing, market research, lead generation, campaign execution, and marketing analytics, with support to the sales team.
Key Responsibilities
● Conduct market and competitor research to identify target industries and business opportunities.
● Plan and execute B2B marketing campaigns across LinkedIn, email, digital channels, and events.
● Create and coordinate marketing content, presentations, brochures, and campaigns.
● Generate and qualify leads through various marketing channels.
● Track and analyze campaign performance, lead quality, conversion rates, and marketing KPIs.
● Maintain prospect databases and provide market/lead insights to the sales team.
● Support sales with presentations, marketing collateral, and lead follow-ups.
● Prepare regular marketing and sales reports using Excel/Power BI.
Requirements
● MBA in Marketing / Business Analytics preferred.
● 3-5 years of experience in B2B Marketing, Marketing Analytics, Digital Marketing, or Sales & Marketing.
● Strong skills in market research, lead generation, and marketing analytics.
● Good communication, analytical, and presentation skills.
● Proficiency in Excel and PowerPoint.
● Experience with LinkedIn, CRM, Google Analytics, Canva, or Power BI is an advantage.
● BFSI/FinTech experience is a plus.
Key Focus
B2B Marketing | Market Research | Lead Generation | Campaign Analytics | Customer Insights | Sales Support
About the Company
CapitalXB is an RBI-registered Non-Banking Financial Company (NBFC) with an AD Category III license, focused on addressing the trade financing needs of India's growing cross-border trade sector. The company provides cashflow-based, non-collateralized financing solutions to cross-border Micro, Small, and Medium Enterprises (MSMEs) in India, helping them access the capital required to scale their global operations.
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