KidZania India
Website:
kidzania.in
Job details:
We are looking for an Assistant Manager – Marketing with a strong understanding of digital ecosystem, social media content, alliances, and partnership. The role will be responsible for driving digital growth across paid media, website performance, online partnerships, and revenue-led digital initiatives while supporting broader marketing objectives.
The ideal candidate should combine strategic thinking with execution capabilities across digital campaigns, analytics, and website management.
Key Responsibilities
- Plan and optimize digital campaigns across on website, aggregators, and other platforms to drive family footfall
- Drive customer acquisition, retargeting, and conversion-focused campaigns to improve digital revenue performance.
- Coordinate with internal teams and external agencies for timely execution of digital campaigns and brand initiatives.
- Support website management activities to improve traffic, user experience, and conversion rates.
- Track website analytics and recommend enhancements for landing pages, customer journeys, and funnel optimization to increase ticket sales
- Plan and execute partnerships and co-branded campaigns to drive incremental revenue and engagement.
- Support e-gift card sales initiatives through owned and third-party platforms, including seasonal campaigns and bundling opportunities.
- Maintain weekly and monthly digital performance dashboards, tracking metrics such as ROI, ROAS, CAC, conversions, and campaign effectiveness
Qualification & Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in digital marketing, social media management,
- Working knowledge of Meta Ads Manager, Google Ads, Google Analytics, and basic CMS/website management.
- Understanding of paid media optimization, audience targeting, retargeting, and campaign reporting.
Desired Skills & Competencies
- Strong analytical and problem-solving skills with a data-driven mindset.
- Hands-on approach with strong attention to execution and detail.
- Creative thinker with the ability to conceptualize and execute innovative marketing campaigns.
- Good communication and stakeholder management skills.
- Ability to work in a fast-paced, performance-driven environment.
- Entrepreneurial zeal with a proactive, growth-oriented mindset and ability to take ownership of initiatives independently.
Location: R City Mall, Ghatkopar West
CTC Range: ₹8–10 LPA, based on experience and fit.
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