Website:
kapzo.in
Job details:
Marketing & Growth Executive
Location: Chennai
Experience: 1–3 years
Type: Contract to Hire | Startup | High ownership
About the Role
We’re looking for a smart, hands-on marketer who can figure things out.
At Kapzo, marketing is not going to be divided into ten different teams. You will work closely with the founders and take ownership of how Kapzo gets discovered, remembered, tried, and used.
One day you may be planning a digital campaign. The next, you could be visiting apartments, launching a pharmacy activation, briefing a designer, running a Meta campaign, analysing customer acquisition numbers, or figuring out why a campaign did not work.
We don't expect you to know everything. We expect you to learn fast, take ownership, and find a way to get the outcome.
What You'll Own
* Growth & Campaigns: Plan and execute campaigns across digital, social, performance marketing, WhatsApp, CRM, and offline channels.
* Hyperlocal Marketing: Build Kapzo's presence across pharmacies, apartments, communities, local businesses, streets, and neighbourhoods.
* Content & Brand: Work with the creative team to develop social content, campaigns, offers, customer communication, and local marketing assets.
* Performance: Track CAC, leads, conversions, orders, engagement, campaign ROI, and other relevant metrics. Understand what is working and what isn't.
* Budget: Manage marketing spends carefully and focus on getting the maximum possible outcome from every rupee.
* GTM: Help plan and execute launches, campaigns, partnerships, promotions, and new-market initiatives.
* Experimentation: Test different channels, creatives, messages, offers, audiences, and ideas. Double down on what works and stop what doesn't.
* Execution: Coordinate with designers, vendors, agencies, pharmacies, apartment communities, and other partners to get campaigns live.
* Customer Understanding: Spend time understanding customers, competitors, neighbourhoods, and what actually drives people to use Kapzo.
* Reporting: Maintain simple dashboards and weekly marketing updates with clear numbers, learnings, and next actions.
What We're Looking For
* 1-3 years of experience in digital marketing, growth marketing, consumer marketing, BTL, field marketing, or a startup environment.
* Someone comfortable working across online + offline marketing, rather than being limited to one channel.
* Strong understanding of social media, paid advertising, content, basic analytics, and campaign execution.
* Comfortable working with numbers, budgets, dashboards, and performance metrics.
* Strong communication and coordination skills.
* Willing to get on the ground and execute, not just sit behind a laptop.
* Comfortable using tools such as Meta Ads, Google Ads, Google Analytics, Canva, Excel/Sheets, WhatsApp, CRM or marketing automation tools.
* Healthcare, consumer internet, D2C, FMCG, e-commerce, or hyperlocal experience is a plus.
More Important Than Your Resume
You will probably do well here if you:
* See a problem and start figuring out the solution instead of waiting for instructions.
* Can take a ₹50,000 marketing budget and think hard about how to turn it into measurable growth.
* Can move between strategy and execution without saying, "that's not my job."
* Look at numbers and ask "why?", not just report them.
* Are comfortable experimenting, failing quickly, learning, and trying again.
* Can turn a rough idea from the founder into an actual campaign.
* Have strong opinions, but are willing to change them when the data says otherwise.
* Care about doing things well, even when nobody is watching.
What Success Looks Like
You will not be measured by how many campaigns you run.
You will be measured by whether you can build awareness, acquire customers, improve marketing efficiency, and create repeatable growth channels for Kapzo.
If you can figure out how to get more people in a neighbourhood to know Kapzo, try it, order from it, and come back again, you are doing the job.
Why Kapzo?
This is an early-stage healthcare startup. You won't be one small part of a large marketing machine.
You'll work directly with the founders, see the impact of your work almost immediately, and have the opportunity to build the marketing engine from the ground up.
There is no large playbook waiting for you.
You will help build it.
Click on Apply to know more.
