AIWO
Website:
aiwo.com
Job details:
About AIWO
AIWO is a longevity and wellness clinic and products company offering science-driven preventive healthcare, diagnostics, and premium wellness experiences — including Healthcation, LiveLong 2.0, and in-clinic diagnostic programs — alongside AIWO Kart, our supplements and wellness products e-commerce line.
Role Overview :
We're hiring a Performance Marketing Manager to own paid acquisition for AIWO's services business — Healthcation, LiveLong 2.0, in-clinic diagnostics, wellness programs, and events. This is a hands-on, numbers-first role: you will run and optimize Meta and Google campaigns end-to-end, own weekly ROAS/CPL reporting, and be the single point of accountability for services-side paid performance.
Key Responsibilities
- Paid Campaign Management :
- Plan, launch, and optimize Meta Ads and Google Ads campaigns for all services verticals (Healthcation, LiveLong 2.0, in-clinic, wellness, events)
- Own daily budget pacing and reallocation across active campaigns
- Run continuous creative and audience testing; no campaign goes more than 2 weeks without a performance review
- Manage Facebook organic/paid coordination for services content
Performance Reporting & Analytics
- Submit a weekly ROAS and CPL report (Monday cadence) with WTD/MTD/QTD comparisons
- Maintain campaign-level and channel-level performance dashboards
- Reconcile lead and revenue data against Zoho CRM to validate true ROAS
- Flag underperforming campaigns against pre-agreed thresholds and propose corrective action
Lead-to-Conversion Pipeline & Sales Alignment
- Own the full lead-to-conversion pipeline for services — from lead generation through to sales handoff and closed revenue, not just campaign delivery
- Act as the front-end interface between Marketing and Sales, driving daily conversion of marketing-generated leads
- Run a daily meeting with the sales team (marketing lead present) to review lead status, follow-up quality, and blockers to conversion
- Reconcile sales team performance against targets on an ongoing basis — actual bookings/revenue vs. target, by source and campaign
- Surface insights from lead and conversion data, answer sales team questions on lead quality/source, and drive course-correction where sales execution or lead quality is falling short
- Publish a weekly lead-to-revenue report covering the full funnel through the sales team, plus in-clinic, service-marketing-led direct online bookings
Strategy & Collaboration
- Work with the Head of Growth Marketing on quarterly channel mix, budget allocation, and ROAS targets for services
- Coordinate with design and video team members for ad creative briefs and turnaround
- Support ICP and persona-based campaign architecture for services across India, Middle East, and NRI segments
- Liaise with clinic operations and CRM/automation team on lead handoff quality and conversion feedback
What We're Looking For
- 3–6 years in B2C service marketing (healthcare, wellness, longevity, or comparable high-ticket, considered-purchase services), with hands-on Meta Ads and Google Ads management (Search, Display, Performance Max)
- Demonstrated ownership of ROAS/CPL/CAC as core metrics — not just campaign execution but commercial accountability for outcomes
- Proven experience owning a lead-to-conversion pipeline end-to-end, including direct, daily working relationships with sales teams — not just handing off leads and reporting volume
- Comfortable being the front-end driver of sales conversion: chasing follow-up quality, questioning lead handling, and pushing course correction when targets are missed
- Experience with CRM-based attribution (Zoho CRM or equivalent) and reconciling ad platform data, sales pipeline data, and actual revenue against targets
- Strong Excel/Sheets skills for budget pacing, sales reconciliation, and scenario analysis
- Excellent written communication for structured weekly reporting to both marketing and sales stakeholders
- Should be well-versed and proactive in using automation tools and AI — for campaign optimization, reporting, reconciliation, and day-to-day workflow efficiency, not just as a buzzword on the resume
- Experience in healthcare, wellness, longevity, or D2C services marketing is a strong plus
What Success Looks Like (First 90 Days)
- Fully onboarded onto all active services campaigns with independent ownership of daily pacing and optimization
- Daily sales team meeting cadence established and running without gaps
- Weekly ROAS/CPL reporting and weekly lead-to-revenue reporting (through sales + direct online bookings) running without gaps or missed deadlines
- At least one documented instance of creative/audience testing leading to a measurable CPL or ROAS improvement
- At least one documented instance of course-correcting sales conversion (e.g., follow-up SLA fix, lead routing fix) with a measurable before/after impact
- Clean, verified attribution model reconciled across ad platforms, Zoho CRM, and sales-reported bookings
Click on Apply to know more.
