WebAmigo
Website:
webamigo.com
Job details:
We’re looking for a Marketing Analyst to lead and manage end-to-end marketing initiatives, from planning and execution to optimization across channels. You’ll manage the complete marketing funnel, drive lead generation, and improve campaign performance across digital platforms.
Experience : 2 to 7 years
Job Description:
- Develop and execute end-to-end marketing strategies and campaigns
- Manage SEO optimization and content marketing initiatives
- Plan and optimize SEM campaigns across Google Ads, LinkedIn Ads, and other platforms
- Own marketing budget allocation and ROI optimization
- Create and manage marketing funnels from awareness to conversion
- Develop content strategy and create blogs, case studies and product documentation
- Manage social media presence across all platforms (LinkedIn, Twitter, Facebook, etc.)
- Set up marketing automation workflows and lead nurturing campaigns
- Track and analyze marketing metrics (CAC, conversion rates, traffic sources etc)
- Conduct A/B testing and conversion rate optimization
- Create marketing collateral, ad copy, landing pages, and email campaigns
- Develop targeted campaigns for different buyer personas
Required Skills - 2-5 years of digital marketing experience (B2B SaaS preferred)
- Self-starter who can manage multiple projects independently
- Strong knowledge and hands-on experience of SEO, SEM, and Google Analytics
- Strong analytical and data-driven decision-making skills
- Excellent written and verbal communication
- Proven content writing and copywriting skills
- Experience managing social media marketing and community engagement
- Knowledge in marketing automation tools
- Budget management and ROI optimization experience
Job Location: Chennai
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