Website:
smartmoves.co.in
Job details:
Role:
To build and grow the HealthCape patient base and revenue by creating a strong local brand, developing referral and institutional partnerships, driving digital and community acquisition, and building long-term relationships with parents and families.
Key Responsibilities:
1. Patient Acquisition & Revenue Growth
Own monthly patient acquisition and revenue targets.
Develop and execute the local Gurgaon growth strategy.
Generate leads through digital, community, institutional and referral channels.
Improve conversion from enquiry → consultation → vaccination/diagnostics/wellness services.
Drive repeat visits, vaccination schedules and subscription/wellness plans.
Track CAC, lead conversion, patient retention, revenue/patient and ROI.
2. Doctor & Referral Network
Build relationships with pediatricians, GPs, gynecologists, family physicians and other referral sources.
Develop a structured doctor referral programme.
Create referral pathways with hospitals and specialists within the Blue Circle pediatric network.
Conduct regular doctor engagement meetings and CME/knowledge sessions.
3. Schools, Daycares & Institutional Partnerships
Develop tie-ups with:
o Schools
o Preschools/daycare centres
o RWAs o Corporates
o Mother-and-child communities
o Parenting groups
Design school health camps, vaccination awareness programmes, growth screening and parent education programmes. These channels are specifically identified in the launch plan as priority acquisition routes.
4. Community Marketing
Build a strong local presence around the clinic.
Organise: o Pediatric health camps
o Vaccination awareness camps
o Growth & development screening
o Parenting workshops o Mother-child events
o School/community talks
Build relationships with local influencers, mom communities and community leaders, particularly for the launch and ongoing patient acquisition.
5. Digital Marketing
Own local digital growth in partnership with agencies/internal teams.
Drive:
o Google Business Profile
o Local SEO
o Instagram/Facebook
o WhatsApp campaigns
o Google Ads/Meta Ads
o Parenting content
o Reviews and reputation management
Ensure the clinic is highly discoverable for searches such as pediatrician near me, child vaccination Gurgaon, pediatric clinic Gurgaon, etc.
Build lead-generation campaigns and monitor campaign ROI.
6. Brand Building
Establish HealthCape as a trusted, joyful and family-first pediatric brand.
Maintain consistent messaging across digital, offline and community channels.
Develop monthly campaigns around vaccination, nutrition, developmental milestones, seasonal illnesses and preventive pediatric care.
7. CRM & Patient Retention
Build a structured patient database and CRM funnel.
Ensure automated/WhatsApp reminders for:
o Vaccinations
o Follow-ups
o Growth assessments
o Wellness packages
Develop patient reactivation campaigns.
Work with the clinic team to improve patient experience and retention. The launch plan specifically includes EMR/CRM and WhatsApp-based patient lifecycle management.
8. Partnerships & Commercial Development
Identify new revenue opportunities around:
o Vaccination packages
o Annual pediatric wellness plans
o Developmental screening
o Nutrition o Dental
o Diagnostics
o Physiotherapy/rehabilitation
o Corporate/school health programmes
Explore insurance/TPA and other relevant healthcare partnerships.
Negotiate commercial terms and close partnerships.
9. Launch & Events
Own marketing execution for the clinic launch.
Plan pre-launch awareness, soft launch and grand launch.
Coordinate camps, influencer engagement, PR, digital campaigns and community events.
The existing launch plan envisages a soft launch followed by a grand launch with pediatric camps, offers, influencer/mom engagement and PR/digital activation.
Click on Apply to know more.